ARCTIC 2018: Facelifts and product launches

Is the new AIO going to get launched soon? When do the ARCTIC coolers start blinking? We are often confronted with some interesting questions about ARCTIC’s technologies and product development. As we like to provide you with some first-hand information, we asked our Technical Director Vincent Andre some tricky questions. So what is our R&D department actually up to?

Can you first tell us about your role @Arctic?

Vincent Andre
Technical Director

My role at ARCTIC has multiple aspects, first, I am the head of the R&D department; bringing the projects from mere concept to reality. It all starts with the product’s functional concept, which is followed by developing an attractive design by our Industrial Designer. Then, our team of skilled engineers develops the mechanical structure and electronic board by using the latest CAD tools. We fine-tune the design by simulating the product performance by computer. As simulation can be thrown off by the slightest configuration deviation, we always double confirm the finalized design with prototypes. Our R&D centre in Hong-Kong has numerous testing equipment to verify all aspects of our products. Afterwards, the purchasing and NPI teams will take care of the last leg of the product development, which is defining the right suppliers and helping them to get the production line ready for mass production, Additional they make sure the quality requirements are followed and every detail is done right.

Besides that, I overview the IT development of the company either internally concerning new equipment and software or externally concerning our website. Lastly, together with Magnus Huber, our CEO and Peter Jankowski, our Sales Director, we define the company’s strategy.

 

Are there some interesting product launches planned for this year?

Yes, definitely.

Our Alpine family, the low-end part of our CPU coolers will soon undergo a total facelift. The aim is to better supply the AMD segment, now relived with Ryzen, but as well to make the product choice for our customers more clear and concise.

Our Freezer family will as well continue to expand in both air coolers and liquid coolers. The existing models will also continue to evolve in order to offer our users the latest performance gain that our engineers identified.

Our fans series will as well be extended with quite a few new models.

Finally yet importantly, on the VGA cooling front, we are now working on a cooler that offers excellent performance. It keeps a GTX 1080 Ti in thirties degrees C, and the VRM in the fifties. We are working with some partners to make it available soon.

Can you tell us some news concerning technical solutions of ARCTIC products?

We have been working lately on improving our cooler performance further, while maintaining their production cost. I am happy to report already that we are successful in this regard and achieved significant progress on all types of coolers. So in 2018, expect to see ARCTIC’s products going higher in the performance charts while remaining in the lower price segment. That is what we believe in ARCTIC: Performance comes at a cost, yes, but that cost can be controlled!

Design and visuality play an important role for gamers. How are ARCTIC products going to look like in the coming years?

Well, it is honestly difficult to predict years ahead of time, but as our latest Freezer 33 eSports Edition/One and TR showed, we are now putting more effort in the cosmetics of our products. But there is a catch. We saw lately a lot of products where the design is greatly improved but impede the performance, the biggest example being the Tempered Glass PC cases with their “fan-choking” designs. We at ARCTIC do not want to lose any performance and therefore, we take our time to get the solution heavily tested so that this kind of perils do not happen. We also want to do it right, some RGB products we saw lately are simply improvable, they have limited configuration, the light is unevenly spread etc. We believe that having a new design feature should be implemented fully, not just added as a last minute change. That’s why ARCTIC products have no RGB… yet.

AMDs new Ryzen Raven Ridge Processors

At this year’s CES in Las Vegas, AMD unveiled their new power-efficient Ryzen-based APUs for mobile as well as desktop devices.

Officially titled “AMD Ryzen Desktop Processor with Radeon Vega Graphics”, the first announced products of this lineup were the AMD Ryzen 5 2400G and Ryzen 3 2200G. Both processors have 4 CPU cores, but the Ryzen 5 version has 8 threads, whereas the Ryzen 3 has only 4 threads. The TDP of both processors is 65 W.

The graphics cards have a total of 11 Compute Units (CU) in the Ryzen 5 2400G and 8 CUs in the Ryzen 3 2200G.

The new AMD Ryzen Desktop APU will be available from February 12th on.

AMD Ryzen Desktop Prozessor mit Radeon Vega Graphics

The APU combines the Ryzen CPU and the new AMD Radeon Vega GPU on one chip, eliminating the need for additional external graphics solution for simple gaming and office tasks.

The performance of the graphics chip is comparable to an entry level graphics cards – thereby the APU will not allow gaming in maximum details with 4K resolution for modern and more demanding titles.

The new AMD processors with integrated graphics unit are an interesting option for system builders and users with lower gaming requirements, who up until now could only take Intel’s CPUs, which have included graphics chips for several generations.

Full compatibility for ARCTIC CPU Cooler

As the new AMD APUs use the existing socket AM4, all ARCTIC CPU coolers for AM4 are of course still compatible.

Depending on the budget and intended use, we offer numerous suitable CPU coolers for AMD’s new processors, from budget models like the Freezer 7 Pro Rev.2 and the Freezer 12 to the powerful Freezer 33 eSports Edition with two BioniX 120mm fans.

ARCTIC awards successful employees

ARCTIC is a company where 25 percent of the employees have worked for more than 10 years. „This is nothing short of remarkable for a young company with young staff in an aggressive and ultra-competitive business where the only constant is change“, tells ARCTICs CEO Magnus Huber. This is why ARCTIC wants to show appreciation and remunerates long-serving employees as well as other thriving colleagues.

Ten years of ARCTIC

In December four employees celebrated their 10th anniversary at ARCTIC: Nancy Liu, Karen Chan, Gilbert Lam and Steven Chow. ARCTIC presented them with an award as reward for their long devotion.

The Awards

One of the rewarded employees is Gilbert Lam who is responsible for packaging design and pricing as well as design layouts at ARCTIC Hong Kong. On a daily basis, he selects colors, images or fonts, reviews designs before printing or publishing those. Additionally, he comes up with design concepts that meet the corporate identity; a multifunctional job which makes him the interface from production to marketing and sales.

Magnus Huber (l.) and Gilbert Lam

According to Gilbert, ARCTIC offers a great work environment with different cultures and personalities. „I enjoy working in a team together with my colleagues. We get along very well. ARCTIC gave me the opportunity to gain work experience in the first place. For me, it is an honour to receive this award as a recognition for my work and effort here at the organization.“

We asked Huber: What helps us to work with each other, learn and strive in our business?

„I believe the most important factor is time. Time to understand our business, to gain experience, to feel comfortable in your role, and to get to know the colleagues. Let’s be real this is not done in two years. Luckily, we have a lot more than two years.“

 

Meanwhile in Germany…

Founded in 2012, ARCTIC Germany cannot keep up with Hong Kong office’s long-lasting careers. Instead, Brunswick office awards an employee of the year.

Peter Jankowski (l.) and Britta Bubolz (r.) with Employee of the Year Sabine Sellier (m.)

This year the company selected Sabine Sellier who works as a graphic designer in Brunswick. She is responsible for creating, for example, the corporate layout and the usage guidelines for print and external materials.

She is a person who truly represents ARCTICs values: positive energy, team spirit, innovation, transparency and entrepreneurial action. With her efforts and great performance, she provided the extra benefit for ARCTIC in the past year.

CEO Huber would like to thank all employees for supporting ARCTIC, some of them for more than 10 years already. „You are the main reason that all of this is possible “, he concludes.

Intel’s new Coffee Lake CPUs: Increased Thermal Load

With Coffee Lake, Intel has recently released its eighth processor generation. As part of the launch of the new generation of processors, a new chipset the Z370 has also been introduced.

While CPU coolers as offered by ARCTIC are still compatible thanks to the same mechanical socket, switching to the new Coffee Lake Processors requires a new mainboard due to its new chipset.

Motherboards with older chipsets (like Z270 / H310 / H370 / B360) are no longer compatible with Intel Coffee Lake processors despite the mechanically identical socket.

Up to 100 Watts extra load

The German magazine c’t examined four new motherboards with the chipset Z370 in a test in issue 23/2017. They discovered that in their default settings all motherboards overclock and operate the processors outside Intel’s specifications. The following mainboards were tested:

  • Asrock Z370 Extreme4
  • Asus PrimeZ370-A
  • MSI Z370-A Pro
  • Gigabyte Z370 Aorus Ultra Gaming

Intel’s restrictions regarding the turbo boost (concerning, for example, power supply and multipliers) are circumvented by all tested motherboards and result in a significant additional thermal stress.

In the case of Intel’s latest flagship model, the i7 8700K, it can lead to an increased power consumption of up to an additional 100 W. This causes a noticeably elevated temperature of the processor and requires a cooling solution that can cover this power peak.

Even if Intel officially states a TDP of 95 watts for the current top model 8700K, when using one of the mentioned motherboards under full load, a cooling solution for up to 180 W may be necessary. Alternatively, the default overclocking has to be deactivated in the BIOS.

 Powerful CPU Cooler necessary

We advise all users of Intel’s Coffee Lake and their K CPUs to pay attention to this extra thermal load via overclocking when choosing their cooler, or alternatively to disable the automated overclocking in the BIOS.

For the sake of the environment: ARCTIC changes to Online Manuals

We at ARCTIC have always felt committed to environmental protection and think “green”. As a carbon neutral company, we fully offset our greenhouse gas emissions through investments in renewable energy projects and recycling. In addition to the continuous optimization of the packagings of our products, we are always looking for new ways to live up to our responsibility to the environment. For this reason, we have been doing without printed manuals since this year.

Instead, we provide regularly updated user manuals in many languages on our website. The instruction manuals are always conveniently available anywhere and anytime and can be found on the respective product pages under “Support”.

Online Manuals can be found on our product pages

All products come with a QR sticker. Once affixed to a place of your convenience, the QR code leads the user directly to the product manual.

Included with each product: cards with a QR code for the manual

The positive feedback shows us that our customers perceive and support the conversion to online manuals. We are happy and motivated to continue our search and implementation of new measures to further contribute to enironmental protection.

ARCTIC at the Gandalf Roadshow 2017 in Sweden

HEJ SVERIGE! After an early start at 04:00 in the morning at the end of September, our colleagues Dina and Jehona arrived in Gothenburg in good spirits and in anticipation. It wasn’t for holiday though. Dina and Jehona had a full program during the roadshow with presentations in three cities ahead of them and they had packed a variety of our products.

Dina and Jehona at the Gandalf Road Show in Sweden

The start of the roadshow of our distributor Gandalf was in Gothenburg, the second station was Malmö and the last stop was in the Swedish capital Stockholm. The goal was to present ARCTIC personally, to get in direct contact with our Scandinavian customers, to meet new sales partners and to show the extensive ARCTIC product portfolio.

After a rainy arrival in Gothenburg, Dina and Jehona first opened their weather apps because they had hoped to see Sweden by the sun. Luckily this happened in the further course of their journey. They went on their way to the venue and took the train and taxis to collect some impressions from Sweden.

The welcome was very warm and first discussions with other event participants were already made during lunch. Various ideas about products and branches were exchanged.

Afterwards, they were present at our booth, presented ARCTIC and our various products and answered numerous questions. The constructive feedback directly from our customers was very valuable to us as we made new contacts.

The procedures were the same all three days of the event. In addition to a few lectures and a joint dinner, the exhibitors presented their products at their mobile stands.

ARCTIC Products at the Roadshow in Malmo / Sweden

The three days of the roadshow weren’t monotonous though. After all, every day Jehona and Dina went to another, interesting city in Sweden. The harbor town of Gothenburg, the romantic Malmö and the unique Stockholm; Dina and Jehona would have liked to explore all the cities extensively, but unfortunately there wasn’t enough time. But they decided that they will go back to Stockholm at least one more time.

On all days there was a very harmonious and entertaining atmosphere – the drink vouchers which offered wine and swedish beer among other beverages certainly contributed to the atmosphere 🙂

As a conclusion, it was an all-round positive experience for Jehona and Dina to be at this professional and interesting roadshow.

How to cool AMD Ryzen Threadripper Processors?

The Ryzen Threadripper is the new CPU from AMD for high-end systems – which possibilities do you have to efficiently cool a CPU with up to 16 cores?

Up to 16 cores and 32 threads, 4,096 pins, 64 PCI-E 3.0 lanes, quad-channel DDR4 RAM and 180 W TDP: The new AMD Ryzen Threadripper are very powerful CPU and with sufficient reserves even for demanding tasks.

The physical dimension of the Threadripper alone show the need for a powerful cooling solution. With the mentioned 4,096 pins the CPUs are significantly larger than other processors for private use.

Due to the size the new SocketTR4 was developed with its own chipset, X399. Cooling solutions, which still fit on equally new AMD AM4 socket, can’t be mounted on sTR4 Mainboards.

With prices starting at 800 EUR, the CPUs are not a bargain, but they are among the most powerful processors a home user can currently buy. Threadripper Processors promise excellent performance in particularly when multiple CPU Cores are needed, e.g. for gaming, video rendering, and other demanding applications.

But how to cool such large and powerful processors effectively?

Adjusted CPU Cooler needed

Because of the larger design, conventional CPU air coolers, which are compatible with AMD’s AM4 Socket and are designed for regular Ryzen processors, won’t fit the sTR4 for Threadripper CPUs.

Threadripper CPU coolers can, however, usually also be mounted and used on Ryzen processors in the AM4 socket.

Due to the high performance and the resulting high heat level of about 180 W TDP, AMD conducted extensive tests to check the compatibility of the cooling solutions available on the market.

The list of AMD certified Tthreadripper CPU coolers can be found here.

Threadripper CPU Cooler from ARCTIC

Since we are a close partner of AMD, a mounting kit for our CPU coolers of the Liquid Freezer series are provided with each Threadripper CPU. This allows the Liquid Frezer 120, Liquid Freezer 240 and Liquid Freezer 360 to be used to cool Threadripper CPUs.

ARCTIC Freezer 33 TR

Threadripper certified: The new ARCTIC Freezer 33 TR

If, on the other hand, you prefer regular air cooling for Threadripper, we recommend our newly developed Freezer 33 TR. It is designed for CPU with a TDP of up to 200 W.

The Liquid Freezer 240, 360 and the Freezer 33 TR are also certified by AMD as a cooling solution for Threadripper Processors.

So if you are interested in the AMD Ryzen Threadripper and wonder how it can cool it effectively and quietly, we from ARCTIC provide powerful yet silent Threadripper CPU Cooler.

 

Compact but strong – ARCTIC presents Freezer 12 and Freezer 12 CO

COMPACT BUT STRONG – ARCTIC PRESENTS FREEZER 12 AND FREEZER 12 CO

Semi passive and virtually silent Tower CPU Coolers for small systems

With the Freezer 12 and Freezer 12 CO, ARCTIC now offers two compact CPU coolers, which are multi-compatible and also suitable for the AMD Ryzen AM4 socket. The successors of the Freezer 11 series convince all along the line with regards to noise level, cooling capacity, mounting versatility and transport-proofness. As semi passive coolers, the Freezer 12 and Freezer 12 CO also work extremely efficiently as the fan only starts up at a PWM signal with 40 % pulse width.

The fan runs only when it is actually needed, i.e. with increased CPU utilization. In combination with the vibration absorption rubber mounts of the fan, this leads to almost silent operation even at its maximum cooling performance of 150 watts. The 92 mm fan provides an improved air flow, three double sided direct touch heat pipes and 45 aluminum fins ensure an optimal heat dissipation and an excellent cooling power. Unlike the predecessor Freezer 11 series, the Freezer 12 and Freezer 12 CO are multi-compatible and fit Intel sockets as well as AMD AM4.

The Freezer 12 CO is specifically designed for continuous operation. With its high-precision dual ball bearing, the cooler lasts five times as long as other coolers with standard bearings.

Main Features Freezer 12 / Freezer 12 CO
• Compatible with Intel & AMD socket
• Passive Operation up to 40 % PWM
• Improved airflow for more efficient cooling performance
• Offset heat pipes ensure optimal heat dissipation
• Improved fan controller made in Germany
• Anti-vibration rubbers for quiet operation
• Installation in all four directions possible
• Transport-proof mounting with backplate
• MX-4 thermal paste included

For the sake of the environment, ARCTIC provides the manuals for the new product line online only:
Freezer 12 | Freezer 12 CO

EXTENSIVE COMPATIBILITY WITH AMD RYZEN
The bulk of our CPU coolers is already compatible to the
AM4-socket. An overview is available on our Website.

15 Years of Expertise

ARCTIC does not only play in the top league of the cooling specialists ever since, ARCTIC initiated the trend towards quiet cooling systems for desktop PCs and left a distinct mark. In 2001 the Swiss engineer and company founder Magnus Huber has determined to fight against loud computers – today, the still privately-owned company with locations in Germany, Hong Kong and the USA offers one of the world’s largerst ranges of CPU and GPU coolers. Maximum compatibility, first-class performance and lowest volume convince enthusiasts in over 45 countries around the globe. With the competence of an unique expert knowledge from 15 years of (pc) noise minimization ARCTIC is building out its portfolio through high-quality sound products and office equipment.

                 

ARCTIC GmbH | Fasanenkamp 12 | 38108 Braunschweig
CEO: Magnus Huber I Headquarter: Braunschweig
Registry court: HRB 203471
Tax office: Braunschweig I Sales tax ID: DE277068088

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Summer Feeling at the Office – Cool Gadgets against the Heat and for Good Mood

You’re caught up at the office, although the sun is shining and it feels like the rest of the world is on vacation? Never say die! With our tips you’ll get the summer feeling to the office.

Summer for the Eyes

Anyone who wants to get the summer to the office best starts with the look. Why not surround yourself with some summery accessories? Postcards, flowers, shells – there’s no limit for your imagination. To look at a cool retro beach poster definitely caters for a better mood than scrolling through holiday photos of your friends on Facebook while you work on budgets and reports instead of relaxing at a pool.

Beach Poster

Shells, bright colors – There are many ways to enjoy summer

Refreshing Breeze

If you’re brooding in the office, a table fan with USB connector can provide some cooling on hot days. Through the USB power connection, the small cooling fan can be easily and quickly connected to any computer or laptop. And with a summery design in bright colors, you get a little splash of color in the dreary workday.

table fan with usb connection ARCTIC Breeze

Cool down at the office – with a colorful table fan

Summer Feeling for the Ears

What can’t be missing in the sunshine, of course, is a real summer hit. With mobile speakers that can be connected to the phone as well as to the computer, the happy go lucky music can be enjoyed anywhere.

ARCTIC S111 Mobile Speaker in green

At the office or in the park – mobile speakers are a perfect summer gadget

Fast Cooling

You have an unused USB port on the computer free? Then a USB refrigerator puts it to the perfect use. It can keep a tin of 0.33 l cool – directly at the workplace, thus avoiding unnecessary strenuous exercise such as going to the big fridge in the kitchen. The literally cool gadget cools a can within five minutes to 8.5 degrees Celsius. With some skill the small fridge can even be built by yourself.

[youtube=https://www.youtube.com/watch?v=SjP-6GPiNeg]

From Headphones to Chargers – Gadgets to Sweeten Your University Day

Students can gear up for success with the help of gadgets perfect for the budding scholar. Whether you’re counting down to graduation, or you’re still green around the edges, these devices will help you make the most of your collegiate experience. We’ve searched high and low for the perfect gadgets for students to make your academic year complete. Of course, we keep the demands of the student budget in mind and only suggest affordable gadgets between $15 and $150.

guide for gadgets at university and college

Find the best gadgets to sweeten your university day

Give Your Day its Special Soundtrack

With headphones, boring journeys and waiting times have gone the way of a dodo. Enjoy your favourite music, new charts or classics with Bluetooth and wired headphones while waiting for the bus or walking to college.  Thereby, you can replace the urban noise through rich sound. Powerful bass and clear treble intensify your musical experience without neglecting the sound clarity.
Moreover noise cancelling headphones are great when your roommates apt to do obnoxious things. Here, wireless headphones are great for studying, sleeping or simply blocking out your roomie’s horrid taste in music. And the best is that most BT headphones are affordable for students.

ARCTIC Wireless headphones

Replace noise and shorten wating times with rich sound

Never Lose Power in Lectures

There is literally nothing worse than having your phone go dead halfway through your day and not having any way to charge it, leaving you with nothing to do but pay attention to the lecture. With smart multi port chargers, you can charge up to 5 devices simultaneously as fast as possible. Your classmates will thank you!
Thanks to the IC technology from ARCTIC, the connected device (smartphone, tablet, etc.) is detected and charged with high speed. The multiple charging hub is not just clever, it is also safe. A whole series of protection mechanisms like overvoltage protection and short circuit protection make the charger extremely safe and protect your equipment from any damage.

ARCTIC Smart Charger 8000 USB Charging station

Charge your smartphone and tablet during lectures with multi port chargers

Be Smarter – Use Smartpens

The most extravagant (yet highly useful) item on our list is the smartpen. Taking notes during class — even with the most rapid-fire professor — just got a whole lot easier. The smartpen may look like your average pen (it’s about the size of a Sharpie), but it also packs in a voice recorder and up to 2 GB of storage. So far so good, but here’s the really cool part: not only does the the pen remember everything you’ve written in digital form , it also keeps track of whatever was being said while you were scribbling a detail — just tap a word to hear all of what your professor was saying at that particular moment.