ARCTIC Mindset: Interview with CEO Magnus Huber

ARCTIC CEO Magnus Huber

“I haven’t failed,” Thomas Edison once said, describing the trial and error that preceded his invention of the lightbulb. “I’ve just found ten thousand ways that don’t work.”

Edison’s way of thinking is very much in line with the “growth mindset” – a sincere belief that one’s abilities are not set in stone; that talent can be nurtured; that intelligence can be fostered; and that creativity and leadership can be developed. These are values we embrace at ARCTIC, to help facilitate innovation and create an atmosphere in which people can achieve their fullest potential.

When ARCTIC’s CEO Magnus Huber visited our head office in Braunschweig earlier this year, we took a moment to chat with him about risk-taking and error culture in Germany and at ARCTIC.

ARCTIC: Hi Magnus. Your vision for ARCTIC is that we, as a company, apply Growth Mindset principles to our work. This, however, can feel a bit counter to the traditional work culture in Germany. How would you assess German error culture?

Risk tolerance in Germany altogether is rather low. People are afraid to make mistakes at work or of running into a dead end, since the image of perfection is deep-rooted and anchored in German working culture. The expectation to be always perfect and 100% correct, even at the first attempt, is impossible to meet and it leads inevitably to disappointments and a feeling of failure.

This experience of “I’m bad if something goes wrong” discourages us from trying new things and being innovative. We are afraid to seek new paths, since the old ones are more secure.  If you stay in your comfort zone and continue doing what you have always done, you are less likely to do anything wrong – but you definitely do not improve or invent anything new or extraordinary.

ARCTIC: This seems to be at odds with a transformative world. How can we, in your opinion, fight against these counterproductive traditions, making the work environment better for us all while boosting innovation at the same time?

Well, the first step is to see failure as a positive and not as a defining factor to our skillset.  We need to develop the courage to push ourselves to the limit. Because if you don’t step across the border, you’ll never get to know what is on the other side. We need to understand that always going the same way guarantees only one thing for sure – no progress.

Big improvements often come with big challenges. Think about the vacuum cleaner without a filter bag –  the inventor needed nearly 5,200 attempts to make it work. He didn’t give up – despite all the discouraging comments – and that makes the difference!

ARCTIC: That is a real success story. But in my experience, success is never guaranteed, even after numerous mistaken attempts. How should we react when mistakes do not lead to success, even after trying 5,200 times?

Certainly testing the same flawed machine 5,200 times won’t make it work. As growth mindset practitioners we don’t look at whether we fully succeeded or not. We look at the progress. It often comes in baby steps. Large challenges are broken down into numerous small ones and solved one by one. Regarding this example, it was clear from the very beginning that it would not be an easy endeavour and that the path likely would be a long one. Nevertheless, it made sense to iterate this long since the potential benefit of the idea is huge.

We have to get used to the idea that development is not a linear process but rather a street with lots of dead ends. Every time we run into a dead-end, we may not have gained a successful product, but additional knowledge instead. We should treasure the failed attempts and talk about them, like in so-called “Fuckup Nights”, which have slowly landed also in Germany.

ARCTIC: Innovation requires not only inspiration, but also perspiration and perseverance. What is your vision for the Growth Mindset at ARCTIC? How should it affect our everyday work culture and processes?

With a growth mindset, people believe that abilities can be developed through dedication and hard work. This view creates a love of learning and a resilience that is essential for great accomplishment. This is the atmosphere we want to cultivate at ARCTIC, throughout the company: in production and logistics, in sales as well as marketing.  ARCTIC employees are encouraged to constantly learn, innovate, improve our processes and increase job satisfaction.

Liquid Freezer II Second Revision – What’s Changed?

Liquid Freezer Rev. 2

Because we are constantly improving our products–for example to increase their efficiency– it occasionally happens that they are available in different revisions. This is the case with the new Liquid Freezer II. To avoid confusion about the changes, we have summarized them for you here:

  1. At launch, the P-fans of the Liquid Freezer II had a 0 dB mode. They stopped when the PWM signal was below 10%. Due to increased RMA rates from customers who thought their fans were defective, the 0 dB mode was canceled for all fans and coolers and the minimum speed increased to 200 revolutions per minute.
  2. Since the new revision, additional screws have been added to the water cooler to simplify installation in pull configuration. You can find animated instructions for this at support.arctic.ac.
  3. Similar to the motor hubs of our fans, a print of the technical specifications of the cooler is now printed on the underside of the pump unit. This allows you to calculate its maximum power consumption and check compatibility with the fan headers of your Mainboard.
  4. The integrated cable management of the Liquid Freezer II has been further improved, so that the cables are installed on the back of the radiator and disappear from your field of vision.
  5. The connection of the VRM fan no longer sits directly on the PCB, but hangs on a short cable. This minimizes the risk of damaging the connection when deactivated.
  6. The last revision of the Liquid Freezer II gave an incorrect value of the pump as RPM value. Now the value of the radiator fans is output instead. So be sure to deactivate the CPU fan error warning in the BIOS if you want to operate them separately.

Our award-winning Liquid Freezer II is currently in its second revision. You can recognize it from the outside by the small Rev.2 next to the barcode on the packaging. Its performance and main characteristics remained unchanged, so it’s still the same great product.

More about the Liquid Freezer II: Liquid Freezer II

Text: Henri Faust

Polar Flair: The New ARCTIC.ac

ARCTIC - Cooler than ever

Have you seen it yet?! After a long period of intense planning and a few revisions, the new ARCTIC website is finally online. With the redesign of website, we aim to present ourselves as we actually are: a contemporary, service-oriented PC tech company. In addition to the visual aspects of the redesign, we placed a special emphasis on optimizing usability and performance. The implementation of dynamic, target group-specific worlds of experience is an important next step en route to a better buying experience.

We hope you love the new branding as much as we do! Now—here are a few features we’re especially proud of:

The new design is characterized by visually distinctive Northern Lights imagery.

The enhanced user experience includes fast, intuitive navigation and responsive design with shorter loading times.

The webshop received a complete overhaul, including improvement of the ordering processes and payment options. While customers in Europe can shop directly from the site, ARCTIC is working intensively to provide a convient shopping solution for its North American customers. Details thereof will be announced shortly.

In the Community section you can experience our social media presence at a glance:

The site is currently available in German and English.

We’d love to hear your feedback on the content as well as usability of the page!

Visit the site: ARCTIC.ac

Introducing ARCTIC Face Masks

To help alleviate the corona crisis, we’re making high-quality masks available to everyone

For us, the worldwide COVID-19 pandemic has made one thing very clear: We are all in this together. Accordingly, we at ARCTIC have decided that we want to do our part to help in the current situation by using the opportunities we have.

Masks, as a vital part of curbing the pandemic and key to returning to everyday life, continue to be in enormous demand. Still, there are offers that come with high prices or inferior quality.

In cooperation with our textile partner, we are producing high-quality face masks and offering them to our customers at a fair price. All materials are produced and quality-controlled completely in-house from A-Z. The Hohenstein Institute in Germany has tested the masks. So we want to make this essential protection more readily available for everyone – in a quality level that can be trusted.

ARCTIC masks comply with the medical standard EN 14683 – why are they still considered non-medical products at the moment?

All necessary tests have been carried out by the Hohenstein Institute in Germany and successfully verified. The rest is a matter of formalities: In order to be able to bring the masks onto the market as a “medical product”, they still have to go through a process for CE marking – a process which is currently still pending. However, because they have already passed the quality testing, we’d like to make the masks available now.

For ARCTIC founder Magnus Huber, taking this step in the current situation is a matter close to the heart: “Everyone should have access to a reasonable mask. If I can make a difference here, I would be happy to do it.” It is this basic principle that led to the founding of ARCTIC almost 20 years ago: “People wanted quiet computers and that option simply didn’t exist; later, when it did, they were overpriced. We have made higher performance massively affordable.”

Offering consumers the highest possible quality at a fair price has always been ARCTIC’s philosophy – naturally, we take the same approach with our masks.


ARCTIC masks come in packs of 50 and can be purchased for 15,99 €  Purchase face masks here

Freezer 13 X Series – Intense cooling power in a compact package

Freezer 13 X Series launched

We are proud to present the Freezer 13 X Series, a collection of compact CPU coolers for AMD and Intel. If you need a quiet cooler with a small footprint for your mainstream-processor, this might be your cooling solution!

As successors to the Freezer 13, the Freezer 13 X series combines a compact advanced heatsink design with a reworked heatpipe layout. The 92 mm fan, designed for static pressure, helps to achieve improved cooling performance. Compared to its predecessor, the Freezer 13, they are quieter, more efficient, weigh less and have a higher cooling capacity.

Although Freezer 13 X only operates with a 92mm fan, its low noise level might surprise you. Combined with a sleek finish and a cooling performance beyond that of any stock cooler, the Freezer 13 X will satisfy the needs of demanding pc-users.

Features

  • Three offset heat pipes ensure optimal heat dissipation
  • P-fan for increased performance
  • Extended lifespan thanks to low motor temperature
  • Lower power consumption and less vibration
  • New motor technology
  • Pre-applied MX-2 thermal paste

The Freezer 13 X comes in versions for both Intel and AMD, with each also available in a CO variant for continuous operation.

Available in 4 different versions

In conclusion: Another ARCTIC cooler that offers a good cooling performance at a low price!

Liquid Freezer II 280 and 360 supporting AMD Ryzen™ 3000XT Series Processors

AMD Ryzen Processor 3000xt and Liquid freezer 2

Are you planning to give your PC a boost with a new AMD Ryzen™ 3000XT Series processor?

As a close partner of AMD, we at ARCTIC have great news for you: Liquid Freezer II 280 and 360 are compatible with the new AMD Ryzen™ 3000XT Series processors with award-winning “Zen 2” architecture – no customization necessary.

With improved boost frequencies – up to 4.7GHz on select processors, improved 6/8/12-core models, unlocked overclocking and large caches – these processors are purpose-built to tear through your games, art, and work alike.

The AMD X570 and B550 chipsets give enthusiast motherboards all the features other platforms don’t: PCIe® 4.0 support, unlocked tweaking, and processor upgrade support.

The general cooling guidance from AMD for the Ryzen™ 3000XT series is identical to the AMD Ryzen™ 9 3950X. AMD recommends using a high-performance cooler from their recommended list, with 280mm AIOs being amongst the best. Some of ARCTIC’s older cooling models, like the Freezer 34 eSports DUO, are also compatible with the 3000XT processors; however, their performance, in terms of power, would be limited. But stay tuned – we just might have some further models suitable for these processors coming soon!

Take a look at AMD’s landing page to see more: AMD Offers Enthusiasts More Choice Than Ever Before with New Ryzen™ 3000XT Processors

Discover the Liquid Freezer II: www.arctic.ac/liquidfreezer2

Five #StayHome Ideas for Gamers and PC Enthusiasts

stayhome ideas for gamers - ARCTIC

So you’re able to stay at home and help stop the spread of Covid-19? Great! …now what? If you’re a PC lover whose suddenly got a lot of time on their hands, we have some ideas for you.

#StayHome Idea 1: Clean up!

Whether it’s your setup or the inside of your PC, now is the perfect time to dust your monitor, disinfect your devices and dispose of things you don’t need.

#StayHome Idea 2: Change your thermal paste.

If your thermal paste is overdue for a refresh, now’s a great time to do it. Not sure how to apply thermal paste? We’ll walk you through it in this video:

#StayHome Idea 3: Upgrade your components

With a less hectic schedule comes time to install that new cooler you bought. No components lying around? No worries! Go look around the internet and find all the parts you need to plan your perfect system.

Start here: ARCTIC Products

#StayHome Idea 4: Optimise your setup.

If there’s something you don’t like about your setup, chances are you’re REALLY noticing it right now. Figure out what you need to do to optimize it, then make it happen!

PS. We’ve got some pretty nice monitor and TV mounts. Just saying…

#StayHome Idea 5: Replace your old cables

You can never be too cautious with your cables. Check them out; if they’re too old to be safe or useful, toss them. And if you‘re less than happy with your PST cables, may we suggest you give ours a try?

See here: PST Cables from ARCTIC

A Brief Note on COVID-19

ARCTIC GmbH - Covid-19

Like everyone, we’ve made adjustments in the last few weeks to help stop the spread of the COVID-19 virus and to ensure the health and safety of our ARCTIC team. Consequently, we will be working primarily from home for the forseeable future.

We are closely monitoring the situation and are working hard to limit disruptions and restart production as quickly as possible. We are generally well-positioned and expect only a few short interruptions.

If new developments emerge, we will keep you informed.

We hope that all of you in our ARCTIC community remain well and safe!

Indispensable but undecided: Which fan is right for me?

ARCTIC Casefan p-fan bionix

Fans: If not for the fresh air they provide, your computer would run out of steam at some point. Not infrequently underestimated, case fans play a key role in PC cooling. Used properly, they will help your system achieve long-lasting operation with maximum performance. Likewise, they can also be the cause of disturbances – be it through annoying noises or even the tragic heat death of other components. This means a case fan should be chosen with care and adapted to suit its specific purpose. Choices are not lacking, but which is the right fan for you?

Here ARCTIC, we split our fans into two product groups: the pressure-optimized P-series, and the high airflow F-series. The F fans are particularly suitable as case fans, while the P fans are designed especially for use on heat sinks, radiators and concealed housing inlets.

For a more in-depth comparison of our two fan series, click here. So, you‘ve decided between pressure-optimized and high airflow fans—now what? Here’s what to choose if you want a…

Basic fan

Reduced to the essentials, but without sacrificing quality: our F and P standard models with fixed speeds offer an excellent balance of effective cooling, quiet operation and exceptionally good value for money.

Available in (diameter) sizes 80/90, 120 and 140 mm.

Barely audible fan Silent

Specially optimized for silent systems, this fan was designed with low fixed speed and inaudible 0.08 sone. Want to know the secret? At low fan speed, the engine noise is crucial. A German-engineered engine with an improved alloy/lubricant combination reduces friction and keeps operating noise to a minimum.

Available in sizes 80/90 (F series only), 120 and 140 mm.

Fan with manual/custom control PWM

Thanks to its 4-pin connector, fan speed can be controlled via pulse-width modulation or PWM. Depending on the workload, the speed can be customly set to always guarantee the maximum cooling capacity with minimum noise.

Available in sizes 80/90 (F series only) 120 and 140 mm.

Fan with temperature sensor TC

The highlight of this fan series is a separate temperature sensor. This sits at the end of a long cable and can be placed anywhere in the housing where the most heat is generated. It determines the ideal speed of the fan without PWM signal and ensures the lowest possible noise level with, of course, good cooling performance.

Available in sizes 80/90 (F series only), 120 and 140 mm.

Fan with distribution cable PWM PST

Thanks to innovative PWM sharing technology (PST), several fans can be daisy-chained together with just one PWM signal. Here‘s how connected fans rotate in unison: evenly quiet in phases with low load; simultaneous and fast when necessary; and always extremely effective.

Available in sizes 80/90 (F series only), 120 and 140 mm.

Want to see PWM PST in action? Check our YouTube channel: https://www.youtube.com/watch?v=7vw2QWWgdvI

Continuous operation fan PWM PST CO

Robustness is necessary here: CO (“Continuous Operation”) fans cool 24 hours a day, 7 days a week– making them ideal for servers, for example. The premium quality of the double ball bearing reduces friction and, consequently, reduces wear and tear. Compared to standard models, the service life is five times longer.

Available with PWM PST in sizes 80/90 (F series only), 120 and 140 mm.

Fan with vibration absorption PRO

Patented Solution: ARCTIC’s PRO fans feature a vibration-damping design that absorbs vibrations from the fan within the mount, providing the ultimate in smoothness. Due to the unique frame, however, only one-sided attachment is possible.

Available with TC & PWM PST in sizes 80, 90 and 120 mm (F series only).

Gaming fan BioniX

With a focus on design (available in multiple color options), ultra-low-vibration operation and a particularly wide speed range, these high-speed fans are tailored to meet the needs of gamers.

Available with PWM PST sizes in 120 mm and 140 mm.

Text: Tamy Kahlert

LUCKY DRAW—THE LUCKY STREAK CONTINUES

lucky draw thermal paste 2020

Are you feeling lucky today?

Well, we’re certainly feeling lucky to have such amazing customers in the ARCTIC community. Because it’s proven to be such a great way to show our gratitude, we’ve decided to extend our Lucky Draw competition into 2020!

In case you haven’t heard, Lucky Draw is a monthly giveaway we launched to celebrate selling the 10 millionth unit of ARCTIC MX thermal compound. Entering is easy: all you’ve had to do is scan the QR code on your MX-2 or MX-4 packaging. Although we initially planned for the giveaway to end in 2019, the response has been so positive that we’ve decided to take it with us into the new year.

Going forward, all MX products purchased since 2019—not just the 2019 edition– will come with a Scan & Win QR code for the duration of the giveaway. Try your luck and enter today*. Visit https://lucky-mx.arctic.ac/ for all of the details.

* Natural persons who are at least 18 years old and reside in Germany, Switzerland, Great Britain, France, Italy, Spain, Portugal, Canada (excluding Quebec), China, USA (excluding Florida and New York), East Timor, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, Vietnam, Brunei or in Cambodia.

Text: Tatiana Hanebutte