Keep Your AMD 3rd Gen Ryzen™ Threadripper™ Desktop Processor Cool with ARCTIC

Freezer 50 TR for AMD Ryzen Threadripper

As an AMD Ryzen partner, we at ARCTIC are proud to support the release of AMD’s 3rd Gen Ryzen™ Threadripper™ desktop processors. Engineered to inspire and empower creators, developers, and enthusiasts, 3rd Gen AMD Ryzen™ Threadripper™ processors – the fastest desktop processors in the world – deliver unmatched performance with no compromises.

You want to keep those 32 cores and 64 thread cooled in ARCTIC silence? Don’t worry: our newly released Freezer 50 TR CPU cooler is compatible with the new, formidable AMD Ryzen™ Threadripper™ 3960X and 3970X desktop processors.

Discover the Freezer 50 TR here: www.arctic.ac/freezer50tr

If you are curious about the performance of the new AMD Ryzen™ Threadripper™ processors, watch AMDs official Performance Preview here:

AMD Ryzen™ 3950X

AMD Ryzen

Those who need to cool the top-of-the-line AMD Ryzen 3950X desktop processor with 16 cores and 32 threads can also breathe easy: because multicompatibility is a top priority for both ARCTIC and AMD, the AMD Ryzen™ 3950X will be compatible with ARCTIC’s Liquid Freezer II and Freezer 34 series.

AMD Athlon™ 3000G

Need a versatile, everyday unlocked processor that fits in an AM4 socket? Then the AMD Athlon™ 3000G, coming with integrated Radeon Vega graphics, is for you. Cooling it is affordable and easy – all of our AM4-coolers, including the smaller Alpine series as well as our passive coolers, are compatible with this fancy little desktop processors. The best part? You can install them without any customization necessary on your part.

Find the right cooler for your processor today: https://www.arctic.ac/de_en/products/cooling/cpu.html

ARCTIC SNEAK PEEK: Freezer 50 TR for AMD Ryzen™ Threadripper™

Freezer_50_TR_RGB

ARCTIC’s engineers have been hard at work all year, improving our old products and creating new ones. Today’s Sneak Peek product falls into the later category: introducing the Freezer 50 TR, a Dual Tower CPU Cooler for AMD Ryzen™ Threadripper™ with A-RGB.

An extremely powerful cooling solution for the AMD Ryzen™ Threadripper™, the Freezer 50 TR is also ARCTIC’s first-ever CPU cooler equipped with fully addressable RGB lighting, allowing you to customize it to your heart’s content.

We asked our Technical Director Vincent Andre what’s so special about this cooler and how the development process went.

Everyone’s really curious about the technical details of Freezer 50 TR. What can you share with us?

As for the Freezer 50 TR, it was a project very close to our hearts, since we’ve been an AMD partner from the very first generation of Threadripper. Our internal goal was to create the best air cooler for Threadripper; based on what’s currently on the market, we feel confident that this goal has been achieved, and I am proud of the work the team delivered. The Freezer 50 TR is a dual-tower, dual-fan air cooler with eight 6mm heat pipes to carry heat to the aluminum fins to be dissipated, so nothing ground-breaking in the technology. What’s special about its creation are the many, many hours of development that went into it. We honed every aspect of its construction to squeeze out performance capable of cooling the monster that is Threadripper. The design was also a key element of this product. There were countless hours of back and forth between the engineer and the designer to ensure that we could phase in the performance optimization while maintaining a visually pleasing design. This was a tremendous team effort, and the results are even more appreciable for that reason.

With the Freezer 50 TR, RGB will finally be part of ARCTIC product family. Can customers expect more RGB products in near future?

Yes, but let me here emphasize that the Freezer 50 TR is A-RGB, meaning each LED is individually addressable. We have made it so that a user can directly plug it into their motherboard if it is equipped with an A-RGB header. For the others, a controller will be available as a part of a bundle. And yes, we will have more products coming up soon– for instance, A-RGB fans.

Visuals play an important role for gamers and modders, especially when they’re planning their setups. Which other visual trends (aside from RGB) are you following with these new products?

We do not really follow specific design trends, though we have defined some design elements that we are conveying through the product portfolio. This way, not just gamers, but also all other customers, can have a cohesive design when they choose ARCTIC products for their PC cooling (something I would heavily recommend 😊). The process of incorporating these design elements has been started already in the latest products and will be further enhanced in the future. RGB and A-RGB will be more present in future products, but we will also keep in mind what made ARCTIC’s reputation: the value for money. So, our key focus will still be to bring great products at great price. Now, some of those products will be glowing in multiple colours, too.

Both of these coolers are part of a larger series (ARCTIC Freezers). Which models we can expect next?

We’re working on upcoming products to complete or renew the ARCTIC CPU Cooler portfolio. The lower-priced end of the portfolio was updated last year with the release of the Alpine 12 and AM4 series, and we’re now replacing the Liquid Freezer. We’re opening a new segment with the beefy Freezer 50 TR, which will have a younger sibling, the Freezer 50, aimed at Intel 115x/2066 and AMD AM4 sockets. The rest of the Freezer portfolio will slowly be replaced by new and improved coolers.

On the fans front, we’ve also got some incoming products with, for instance, the A-RGB fan I mentioned.

Plenty of exciting things coming up!!!

ARCTIC SNEAK PEEK: LIQUID FREEZER II SERIES

Liquid Freezer II

Psst…want to see something cool?

We’re just about ready to launch our Liquid Freezer II Series, the highly anticipated follow-up to our original AiO water cooler. While we can’t share all the details just yet, we can give you sneak peek. This way, you can see for yourself just how good it’s going to look in your in your system.

We’ll let Vincent André, our Technical Director, tell:

Some technical details…

The pump is powered by a three-phase motor, which allows it to achieve higher efficiency and smoother operation. When we got the idea to add a VR cooling fan, which came with further integration challenges. This, however, went well with the choice of the 40mm diagonal fan and its integration over the cooling plate. We’re also quite proud of the cable management, as there are almost no visible cables in the product, even for the 360 variant.

About the new pump…

ARCTIC is a company that puts innovation at the core of its product line, but we found ourselves using the same pump as most of the competition in the market. So, we saw this as an opportunity to challenge ourselves by bringing our own design to the market. Further, having worked with Asetek, we also knew both what aspects of their module was great and what aspects didn’t work well for us. We took great care to match them on the strengths while adding solutions for our ARCTIC-specific needs.

About the challenges in process…

As explained before, the patent protection was one of them. The second and biggest was actually the experience: experience can’t be acquired just by downloading it. You need to test things, fail, learn from missed attempts, then repeat that again and again until experience comes. Going into it, we already knew a lot about water cooling, but doing it ourselves made us learn way more deeply. Some things that seemed trivial were, in reality, very different than we had anticipated. In addition to acquiring the experience needed to create great CPU cooler, we of course did not want to release a product without thoroughly testing it. We spent time making sure that the cooler would not only work for the user when they get it, but also for years to come. Value for money is a core ARCTIC principle, and for that reason, we spent a lot of time refining the design but even more time making sure the production process was totally mastered.

Value for money, indeed! But don’t take our word for it. We let a few people check out the prototype earlier this year. Here’s what they had to say:

Kitguru

Vortez

Hardware Hounds

PC Games Hardware DE

Vonguru

Benchmark.pl

Overclockers.ua

Hmm…is it just us, or is there a chill in the air?

Parts of this article were published by Kitguru 7.9.2019

How to Approach Companies as a Gaming or Hardware Influencer

Sponsoring Influencer

“Sponsoring?” 

That’s by far the most common discussion opening we get from eSports teams, content creators and Twitch streamers who contact us via social media. When the request comes in like that, the only answer we can give is NO. But it doesn’t have to be that way!

We’ve put together a few things for Instagram content creators and eSports teams to take into consideration when writing companies to propose a brand partnership. We dare say most of these points would apply for any influencers who want to approach companies, but we hope it’s especially helpful for people with smaller accounts or those who are at the very beginning of their careers. We love working with creators of all sizes, and we hope these guidelines help us meet great new people to work with.

How to aproach a company as an influencer?

For a deeper dive into seeking sponsorship and improving your chances of getting a yes instead of a no, keep reading.

What information should you include?

Your Contact Information

The company representative can’t know how great you and your page are if you don’t leave at least your name, the name of your account and a link to platform(s) where the content can be found.

Your Account Stats

As a potential partner, companies need to know what you bring to the table. Let them know how many followers you have, how many monthly impressions your channel generates, what your engagement rate is and how (good) these stats are developing lately.

Companies will most likely also be interested in who your followers are, where they come from and why they would be a good fit. So if your audience is really into computer monitors, for example, you could make the case for why we should send you a monitor mount to review. All these facts are relevant when choosing a marketing partner, so make sure you have this information ready to go.

Your plan

No one knows your audience the way you do. You know what sort of content they like (and what sort of content they’re likely to hate). Offer the company your expertise by letting them know…

  • What it is you’d like to do
  • Why you want to do it
  • What you want in exchange (products? Other compensation?)
  • What products are suitable for your audience
  • What the timetable for creating and publishing the content is

Make it easy for the company to say yes to your proposal! Brands will have more confidence in you if they see that you’ve put real thought into it. So instead of saying, “Got any case fans?” consider trying “I have a YouTube channel that’s all about computer cases. I’d like to make a video about your ARCTIC P-fans to share with my 500 subscribers next month. Is it possible to send me some in exchange for a review?”

How do you put it?

First impressions are really important. Depending on what you’d like to do, you could end up representing or speaking on behalf of the brand. Consequently, brands need to trust that you’ll be able to present yourself in a professional manner. So, in your first communication with a brand, you should…

Check your spelling grammar

YES – we know it can be annoying, but checking your spelling and grammar before you hit send really pays off! No one’s giving you a grade on this, but using proper grammar and writing in complete sentences make it easier for brands to understand what you want. Plus, the brand will see that you can represent them well.  

Offer something instead of making demands

For example: Instead of just tweeting “Sponsoring?” at a brand, you could write, “I’m interested in including the Freezer 34 in my cooler review series. Can we discuss this via email?” Working with a brand should be mutually beneficial, and asking this way shows that you’re not just trying to score free products from a company.

Be nice

Not to sound like an elementary school teacher, but kindness goes a long way. You don’t have to suck up or overdo it; basically, just don’t be rude. Trying to rush the process, bombarding someone with multiple requests on multiple channels, making rude remarks—none of if it helps you. If the company representative thinks you are a nice person and easy to work with, he will be more willing to help you out… ‘cause, well, nice people are fun to work with.

You sent in your request—what’s taking so long?

The Beasts Gaming
The German eSports-Organisation Beasts Gaming is supported by ARCTIC.
Here visiting our stand at Dreamhack 2019.

Sometimes companies don’t get back to you right away. It may take a few days, or even a few weeks to answer your question. Why is that? Well, in most of the cases, companies don’t just send out money or products out to influencers without having a bigger plan in place. The brand rep probably has a marketing plan and a budget that she’s responsible for – or maybe a few separate plans for influencer marketing, different geographical areas and eSports. Before partnering with you, they would most likely need to check their budget and see if your offer is a good fit for their target group, marketing goals, and actual product marketing plans. This might take some time.

Or maybe your contact person is on holiday or is sick or… check your calendar! It might be a weekend.

Why did you get a rejection?

After doing everything right, you might still end up with a rejection. Why is that?

  • The timing was not right; the company isn’t promoting this particular product anymore, it’s a seasonal product, etc.
  • Your brand personalities don’t mesh well (for example: if you’re fun and carefree, you may not be a good fit for a brand that’s always very serious)
  • Your channel reach is too small and it isn’t financially feasible for the company to send the product (remember, the partnership has to bring value to the brand as well as to you)
  • The market/niche you are serving is not relevant for the company at the moment
  • A combination of these.

Don’t take it personally. Besides, now you’ve established a connection. Improve your content, keep growing your channel and try again in half a year.

In the end

The best influencer, reviewer, or sponsoring relationship is a win-win situation where both the company and the influencer benefit. In some cases, a short product review can lead to a years-long partnership, so it really is worthwhile to consider how you engage with a company.  We hope this helps you get off to a good start.

It doesn’t matter if you’ve grown a huge audience or you’re just getting started. For us, it’s not the size that matters most—we’re proud to work with many small teams and channels. They’re authentic, they do great work, and we have a lot of fun together. So please keep your inquiries coming.  We’re looking forward to partnering with you!

Meet Nick, the new Marketing Manager at ARCTIC Inc.

Nick Hooker, Marketing Manager at ARCTIC Inc.

Nick Hooker joined team ARCTIC in June 2019 as Marketing Manager responsible for the U.S., Canadian and Australian markets. He has been a marketing professional for nearly 15 years and specializes in campaign management, branding, and design. His passion for marketing stems from creativity and his ability to develop original concepts through inspiration and ingenuity.

When not in the office, you will often find Nick spending time with his beloved daughter coaching football (American soccer) or watching her softball games. Nick, his wife Danielle, and daughter also like to travel, visiting other countries and enjoy exploring new cultures. 

We asked Nick a few questions about his work at ARCTIC, and here is what he told us:

What is your role at ARCTIC Inc.?

As Marketing Manager, I am responsible for developing marketing strategies for the North American region. This includes the management of online marketing channels, display advertising, and developing industry co-op partnerships. I also supervise brand awareness, enhance reviewer relations, launch PR and press-related activities, as well as, coordinate localized community efforts. 

You are fairly new with ARCTIC, how do you like the company so far?

Everyone has been very welcoming and absolutely fantastic to work with.  I see a bright future here and am very excited to be a part of this team. I have a deep passion for marketing and am fascinated with technology, so I feel right at home here.

What possibilities do you see for ARCTIC in the US market?

I think the possibilities here are endless. ARCTIC is a well-known brand throughout the technology industry and I hope to continue strengthening our brand and service.  As the eSports industry continues to grow rapidly, I believe we are positioned perfectly here in the US to work closely with US, Canadian, and Australian organizations and gamers in a mutually beneficial manner to expedite growth for the industry, technology, and enthusiasts. 

What is your favorite ARCTIC product?

That would have to be the Freezer 34 eSports DUO.  This beast generates a ton of airflow at a very reasonable cost.  The push-pull configuration blasts cool air in and warm air out faster than most.  Plus, it really looks killer in builds too.

What is your favorite part of marketing?

My favorite aspect of marketing would be creative design.  I love how a design layout can trigger various emotions and actions often without any words at all.  Just shapes, colors, and designs melted together can say so much with so little.  I find it captivating to incorporate the perfect mix of elements to portray an idea, product, sale, or other types of messages that influence an emotional reaction using imagery. 

ARCTIC Coolers Supporting AMD Ryzen™ 3000-Series

Ryzen 3000

AMD Ryzen™ 3000-Series Desktop Processors are here! Engineered to inspire and empower gamers, streamers, and creators, AMD Ryzen™ 3000 Series processors – the most advanced desktop processors in the world – don’t just perform, they are designed to win.

Multicompatibility is a top priority for both ARCTIC and AMD. The release of the new AMD Ryzen 3000-Series Desktop Processors raises the question of whether you can continue to use your existing ARCTIC cooler. Well, as a close partner of AMD, we at ARCTIC have good news for you: many of our CPU coolers are compatible with the new future-proof AMD Ryzen™ 3000-Series Desktop Processors without any customization necessary on your part.

If you decide to upgrade and choose to buy a new motherboard to unleash the full potential of a new 3rd Gen AMD Ryzen™ Desktop Processor and already have one of the following coolers, you don’t need to buy a new one, since they are all compatible with and capable of cooling the new processors:

https://www.arctic.ac/de_en/products/cooling/cpu/ryzen.html

Freezer 34 Series

Freezer 34 eSports DUO – Photo: Andreas Jamett Soto

The Freezer 34 series offers high quality products with high powered performance. The series consists of the standard Freezer 34 model, the Freezer 34 CO, the Freezer 34 eSports, and the Freezer 34 eSports DUO in Push-Pull-Configuration. The Freezer 34 coolers come with all the perks of ARCTIC’s high static pressure P-fans: an extended life span, a wide RPM range, lower power consumption, high quality bearings and less vibration.

Freezer 12 Series

Freezer 12 and Freezer 12 CO

The Freezer 12 offers particularly low noise levels, high cooling capacity and versatile installation options.As a semi-passive cooler, the Freezer 12 also works extremely efficiently, as the fan only starts up at a PWM signal with 40 % pulse width.

Liquid Freezer II (COMING SOON)

Liquid Freezer 2

The highly-anticipated All-In-One CPU Water Cooler Liquid Freezer II, which will be released in various sizes in September 2019, will also be compatible with the AM4 socket. For further inquiries, contact ARCTIC support (support@arctic.ac)

Cool and comfortable – The Best Summer Gadgets for the Office

Desktop Breeze

Are you stuck in the office this summer? If you’ll be working at your desk while everyone else is on holiday, hosting BBQs or lying in the sun, don’t worry—we have a few tips to help you make your summer office a little less dreary.

Sit Comfortably and Get More Done with Monitor Arms

Keep your desk clean with help of a monitor mount.

According to a Microsoft study, 86% of all respondents who worked at the PC for more than three hours a day suffer from some kind of pain. Don’t let this be you—if you have to be at your desk this summer, you should at least be comfortable. If your setup is making you sore, then it may be time to bring in some adjustable monitor arms. The height adjustment and flexibility bring the monitor into the ideal ergonomic position, thus allowing for optimal posture and less muscle pain. Plus, two monitors not only facilitate the work but can also increase productivity by 35 percent (Fraunhofer Institute) — which means you can get out of the office and into the sunshine faster.

Stay Cool at Your Desk

If you’re sweating in the office, a table fan with USB connector can provide some much needed cooling on hot days. USB fans not only provide a fresh breeze at the office, but can also bring some color to your everyday work. The USB powered fans are available in an array of colorful designs and some of them even provide a USB hub for other gadgets like your keyboard, mouse or a thumb drive.

Ultimately, working in the summer doesn’t have to be a drag. Plug in your Breeze, buy yourself an ice-cream and enjoy the flow.

Join the Celebration and Win in Our MX Lucky Draw

ARCTIC Thermal Paste Lucky Draw

What a success story: to date, we have sold more than 10 million tubes of MX compound, and we want to celebrate this milestone with our loyal customers. To say thank you, we’re giving you the chance to win US$1000 every month in our worldwide* MX Lucky Draw.

Since March, MX fans from the USA, Italy and UK have celebrated winning $1000 each. Thanks to the overwhelmingly positive response, we have decided to extend the contest until 31 December, 2019.

Entering is easy: each unit of our MX-2 and MX-4 thermal compounds is packaged in a celebratory 2019 edition with a unique QR code on the packaging which links directly to the registration page. Just fill in the registration form and upload your proof of purchase.

Further information, as well as terms and conditions, are available at lucky2019.arctic.ac.

* Participation is open to natural persons who are at least 18 years old and reside in Germany, Switzerland, Great Britain, France, Italy, Spain, Portugal, Canada (excluding Quebec), China or in the USA (excluding Florida and New York).

The ARCTIC Amazon Brand Store has a new look!

ARCTIC Amazon Store

As Amazon grows in importance for consumers, companies now have the possibility to highlight their products in new ways in the Brand Store. This user-friendly interface is a multi-page store where ARCTIC can now present products and categories, and even keep customers up to date on our best deals and upcoming projects.

We’ve pumped up our Amazon Brand Store to make it more attractive and user-friendly by updating product information and images and optimizing the layout. With the improved design, you can now see all the products we offer at a glance. This will help you to find the products you need and get a better overview of our product variety. 

You can find our Amazon Shops for each country under:

Let us know what you think!

Meet the ARCTIC Team: Melanie from Accounting

Melanie Eichhorn

Behind every ARCTIC product you love is a fantastic team of people who work very hard to bring it to you. We also have a lot of fun in the process! In our new Meet the Team blog series, we’ll introduce you to the ARCTIC family.

First up is Melanie Eichhorn. Melanie joined ARCTIC’s Finance Department as an accountant last year. Her duties include the balancing accounts and Amazon bookkeeping. She deals daily with billing, crediting and editing Remittance Advice, among other things. In her spare time, Melanie is a passionate gamer.

What do you like most about working at ARCTIC?

The team is great, of course. You feel immediately welcome and can also talk about personal things. Plus, I love numbers and order, I deal with that on a daily basis and it’s a great feeling when the accounts in the accounting are tidy.

What’s your favorite ARCTIC product?

This is an easy one! It is the Arctic Freezer XTREME! I installed it myself in my computer at home 10 years ago and have never had a problem with the cooler. It is still running flawlessly and hasn’t let up on performance

What is your connection to gaming?

I’ve been a gamer since I can remember. I started with consoles and then I quickly switched to the computer. I usually play World of Warcraft, The Sims or Assasins Creed and almost every genre of games. Working at a company that makes components and accessories for computers is absolutely great. One always pays attention to new product releases and whether they could be relevant for your own computer. Plus, you can suggest products to your friends and viewers in the stream with a clear conscience if you know them well.

If you want to check out Melanie’s stream (it’s in German), jump in every Tuesday and Thursday at 19:30 (7:30 PM).
https://www.twitch.tv/illem_91