HEJ SVERIGE! After an early start at 04:00 in the morning at the end of September, our colleagues Dina and Jehona arrived in Gothenburg in good spirits and in anticipation. It wasn’t for holiday though. Dina and Jehona had a full program during the roadshow with presentations in three cities ahead of them and they had packed a variety of our products.
The start of the roadshow of our distributor Gandalf was in Gothenburg, the second station was Malmö and the last stop was in the Swedish capital Stockholm. The goal was to present ARCTIC personally, to get in direct contact with our Scandinavian customers, to meet new sales partners and to show the extensive ARCTIC product portfolio.
After a rainy arrival in Gothenburg, Dina and Jehona first opened their weather apps because they had hoped to see Sweden by the sun. Luckily this happened in the further course of their journey. They went on their way to the venue and took the train and taxis to collect some impressions from Sweden.
The welcome was very warm and first discussions with other event participants were already made during lunch. Various ideas about products and branches were exchanged.
Afterwards, they were present at our booth, presented ARCTIC and our various products and answered numerous questions. The constructive feedback directly from our customers was very valuable to us as we made new contacts.
The procedures were the same all three days of the event. In addition to a few lectures and a joint dinner, the exhibitors presented their products at their mobile stands.
The three days of the roadshow weren’t monotonous though. After all, every day Jehona and Dina went to another, interesting city in Sweden. The harbor town of Gothenburg, the romantic Malmö and the unique Stockholm; Dina and Jehona would have liked to explore all the cities extensively, but unfortunately there wasn’t enough time. But they decided that they will go back to Stockholm at least one more time.
On all days there was a very harmonious and entertaining atmosphere – the drink vouchers which offered wine and swedish beer among other beverages certainly contributed to the atmosphere 🙂
As a conclusion, it was an all-round positive experience for Jehona and Dina to be at this professional and interesting roadshow.