Meet Nick, the new Marketing Manager at ARCTIC Inc.

Nick Hooker, Marketing Manager at ARCTIC Inc.

Nick Hooker joined team ARCTIC in June 2019 as Marketing Manager responsible for the U.S., Canadian and Australian markets. He has been a marketing professional for nearly 15 years and specializes in campaign management, branding, and design. His passion for marketing stems from creativity and his ability to develop original concepts through inspiration and ingenuity.

When not in the office, you will often find Nick spending time with his beloved daughter coaching football (American soccer) or watching her softball games. Nick, his wife Danielle, and daughter also like to travel, visiting other countries and enjoy exploring new cultures. 

We asked Nick a few questions about his work at ARCTIC, and here is what he told us:

What is your role at ARCTIC Inc.?

As Marketing Manager, I am responsible for developing marketing strategies for the North American region. This includes the management of online marketing channels, display advertising, and developing industry co-op partnerships. I also supervise brand awareness, enhance reviewer relations, launch PR and press-related activities, as well as, coordinate localized community efforts. 

You are fairly new with ARCTIC, how do you like the company so far?

Everyone has been very welcoming and absolutely fantastic to work with.  I see a bright future here and am very excited to be a part of this team. I have a deep passion for marketing and am fascinated with technology, so I feel right at home here.

What possibilities do you see for ARCTIC in the US market?

I think the possibilities here are endless. ARCTIC is a well-known brand throughout the technology industry and I hope to continue strengthening our brand and service.  As the eSports industry continues to grow rapidly, I believe we are positioned perfectly here in the US to work closely with US, Canadian, and Australian organizations and gamers in a mutually beneficial manner to expedite growth for the industry, technology, and enthusiasts. 

What is your favorite ARCTIC product?

That would have to be the Freezer 34 eSports DUO.  This beast generates a ton of airflow at a very reasonable cost.  The push-pull configuration blasts cool air in and warm air out faster than most.  Plus, it really looks killer in builds too.

What is your favorite part of marketing?

My favorite aspect of marketing would be creative design.  I love how a design layout can trigger various emotions and actions often without any words at all.  Just shapes, colors, and designs melted together can say so much with so little.  I find it captivating to incorporate the perfect mix of elements to portray an idea, product, sale, or other types of messages that influence an emotional reaction using imagery. 

ARCTIC Coolers Supporting AMD Ryzen™ 3000-Series

Ryzen 3000

AMD Ryzen™ 3000-Series Desktop Processors are here! Engineered to inspire and empower gamers, streamers, and creators, AMD Ryzen™ 3000 Series processors – the most advanced desktop processors in the world – don’t just perform, they are designed to win.

Multicompatibility is a top priority for both ARCTIC and AMD. The release of the new AMD Ryzen 3000-Series Desktop Processors raises the question of whether you can continue to use your existing ARCTIC cooler. Well, as a close partner of AMD, we at ARCTIC have good news for you: many of our CPU coolers are compatible with the new future-proof AMD Ryzen™ 3000-Series Desktop Processors without any customization necessary on your part.

If you decide to upgrade and choose to buy a new motherboard to unleash the full potential of a new 3rd Gen AMD Ryzen™ Desktop Processor and already have one of the following coolers, you don’t need to buy a new one, since they are all compatible with and capable of cooling the new processors:

https://www.arctic.ac/de_en/products/cooling/cpu/ryzen.html

Freezer 34 Series

Freezer 34 eSports DUO – Photo: Andreas Jamett Soto

The Freezer 34 series offers high quality products with high powered performance. The series consists of the standard Freezer 34 model, the Freezer 34 CO, the Freezer 34 eSports, and the Freezer 34 eSports DUO in Push-Pull-Configuration. The Freezer 34 coolers come with all the perks of ARCTIC’s high static pressure P-fans: an extended life span, a wide RPM range, lower power consumption, high quality bearings and less vibration.

Freezer 12 Series

Freezer 12 and Freezer 12 CO

The Freezer 12 offers particularly low noise levels, high cooling capacity and versatile installation options.As a semi-passive cooler, the Freezer 12 also works extremely efficiently, as the fan only starts up at a PWM signal with 40 % pulse width.

Liquid Freezer II (COMING SOON)

Liquid Freezer 2

The highly-anticipated All-In-One CPU Water Cooler Liquid Freezer II, which will be released in various sizes in September 2019, will also be compatible with the AM4 socket. For further inquiries, contact ARCTIC support (support@arctic.ac)

Cool and comfortable – The Best Summer Gadgets for the Office

Desktop Breeze

Are you stuck in the office this summer? If you’ll be working at your desk while everyone else is on holiday, hosting BBQs or lying in the sun, don’t worry—we have a few tips to help you make your summer office a little less dreary.

Sit Comfortably and Get More Done with Monitor Arms

Keep your desk clean with help of a monitor mount.

According to a Microsoft study, 86% of all respondents who worked at the PC for more than three hours a day suffer from some kind of pain. Don’t let this be you—if you have to be at your desk this summer, you should at least be comfortable. If your setup is making you sore, then it may be time to bring in some adjustable monitor arms. The height adjustment and flexibility bring the monitor into the ideal ergonomic position, thus allowing for optimal posture and less muscle pain. Plus, two monitors not only facilitate the work but can also increase productivity by 35 percent (Fraunhofer Institute) — which means you can get out of the office and into the sunshine faster.

Stay Cool at Your Desk

If you’re sweating in the office, a table fan with USB connector can provide some much needed cooling on hot days. USB fans not only provide a fresh breeze at the office, but can also bring some color to your everyday work. The USB powered fans are available in an array of colorful designs and some of them even provide a USB hub for other gadgets like your keyboard, mouse or a thumb drive.

Ultimately, working in the summer doesn’t have to be a drag. Plug in your Breeze, buy yourself an ice-cream and enjoy the flow.

Join the Celebration and Win in Our MX Lucky Draw

ARCTIC Thermal Paste Lucky Draw

What a success story: to date, we have sold more than 10 million tubes of MX compound, and we want to celebrate this milestone with our loyal customers. To say thank you, we’re giving you the chance to win US$1000 every month in our worldwide* MX Lucky Draw.

Since March, MX fans from the USA, Italy and UK have celebrated winning $1000 each. Thanks to the overwhelmingly positive response, we have decided to extend the contest until 31 December, 2019.

Entering is easy: each unit of our MX-2 and MX-4 thermal compounds is packaged in a celebratory 2019 edition with a unique QR code on the packaging which links directly to the registration page. Just fill in the registration form and upload your proof of purchase.

Further information, as well as terms and conditions, are available at lucky2019.arctic.ac.

* Participation is open to natural persons who are at least 18 years old and reside in Germany, Switzerland, Great Britain, France, Italy, Spain, Portugal, Canada (excluding Quebec), China or in the USA (excluding Florida and New York).

The ARCTIC Amazon Brand Store has a new look!

ARCTIC Amazon Store

As Amazon grows in importance for consumers, companies now have the possibility to highlight their products in new ways in the Brand Store. This user-friendly interface is a multi-page store where ARCTIC can now present products and categories, and even keep customers up to date on our best deals and upcoming projects.

We’ve pumped up our Amazon Brand Store to make it more attractive and user-friendly by updating product information and images and optimizing the layout. With the improved design, you can now see all the products we offer at a glance. This will help you to find the products you need and get a better overview of our product variety. 

You can find our Amazon Shops for each country under:

Let us know what you think!

Meet the ARCTIC Team: Melanie from Accounting

Melanie Eichhorn

Behind every ARCTIC product you love is a fantastic team of people who work very hard to bring it to you. We also have a lot of fun in the process! In our new Meet the Team blog series, we’ll introduce you to the ARCTIC family.

First up is Melanie Eichhorn. Melanie joined ARCTIC’s Finance Department as an accountant last year. Her duties include the balancing accounts and Amazon bookkeeping. She deals daily with billing, crediting and editing Remittance Advice, among other things. In her spare time, Melanie is a passionate gamer.

What do you like most about working at ARCTIC?

The team is great, of course. You feel immediately welcome and can also talk about personal things. Plus, I love numbers and order, I deal with that on a daily basis and it’s a great feeling when the accounts in the accounting are tidy.

What’s your favorite ARCTIC product?

This is an easy one! It is the Arctic Freezer XTREME! I installed it myself in my computer at home 10 years ago and have never had a problem with the cooler. It is still running flawlessly and hasn’t let up on performance

What is your connection to gaming?

I’ve been a gamer since I can remember. I started with consoles and then I quickly switched to the computer. I usually play World of Warcraft, The Sims or Assasins Creed and almost every genre of games. Working at a company that makes components and accessories for computers is absolutely great. One always pays attention to new product releases and whether they could be relevant for your own computer. Plus, you can suggest products to your friends and viewers in the stream with a clear conscience if you know them well.

If you want to check out Melanie’s stream (it’s in German), jump in every Tuesday and Thursday at 19:30 (7:30 PM).
https://www.twitch.tv/illem_91