As an owner-managed company, we focus on reliability and quality. Founder Magnus Huber says it best:
Our ARCTIC product promise is that every single product meets the highest standards and deserves the lasting trust of our customers.
A promise that our customers can rely on – and one that is binding. Produktversprechen ist, dass jedes einzelne Produkt den höchsten Ansprüchen genügt und das nachhaltige Vertrauen unserer Kunden verdient.
Trust is Good, Guarantees are Better
Out of conviction, we are extending the warranty of our top Liquid Freezer II water cooling series to a full six years from the date of purchase. And we‘re going one step further by granting the extension not only going forward, but also retroactively for all coolers that have already been purchased. The high quality of the built-in components as well as the excellent results of our long-term testing give us the assurance that the Liquid Freezer II series coolers, in addition to their strong performance, are also outstanding in quality and reliability. We are happy to share this reassurance with our customers.
An Additional Plus for the Award-Winning Premium Series
Outstanding cooling performance through liquid cooling without the complexity of conventional CPU water coolers: since entering the market, our all-in-one series Liquid Freezer II has been winning over hardware enthusiasts and independent tech reviewers worldwide. After receiving numerous awards for performance, price and downtime, last year the 240 version also received the “European Hardware Award 2020” for the best liquid cooler. In combination with unique features, such as an in-house developed pump and a 40 mm VRM fan, the Liquid Freezer II now also sets the highest standards in terms of warranty length.
The second Liquid Freezer generation currently included a total of five product versions:
During the Corona Pandemic many companies have been confronted with their biggest challenges of recent decades. At ARCTIC, we are determined to get through the crisis successfully. So far, we have been lucky: no short-term work, no redundancies. On the contrary, instead of complications, we have welcomed new colleagues, introduced new products, and renovated the marketing office.
Corona has hit many companies and industries hard, initiating a wave of bankruptcies. How has ARCTIC gotten through the crisis so far?
We had very dramatic bottlenecks in Q2 and Q3 last year. Our planning and intensive collegial collaboration with colleagues in Hong Kong and China led us out of this challenge. Apart from that, we generally work with a fairly healthy stock. This may not always be the best economic decision, but we can sleep better with it.
Of course, we have also seen occasional increases in the last 12 months, which can be attributed to the pandemic. For example, we have been able to sell more monitor arms, these were needed when setting up home offices. However, I do not attribute our success to the corona crisis. Rather, I am convinced that we are growing healthily and sustainably.
Our goal was and is to keep Corona out of our company.
Telework is a must at ARCTIC during the lockdowns. Work flows differently at office and at the home desk. What effect does this have on teamwork?
We have already shown at the beginning of 2020, with the first measures in various locations, that we take the issue seriously, and our goal was and is to keep Corona out of our company. Even though we were ridiculed a bit at the beginning, it turns out that during the entire pandemic, we were able to work vigorously, co-operative and with great effort, on site and from employees’ home offices.
On the whole, things are going well with teleworking, and collaboration and communication within the teams is also successful. Here and there were certainly technical problems, but also noticeable improvements. I think we will also be expanding the teleworking possibilities after the crisis, but also work on the optimisation opportunities.
Not every area of work can be relocated to the home workplace. Which employees are still working on-site, and what measures have you taken to make the work environment safe?
Of course, colleagues in the warehouse cannot work from home. But there are also some colleagues who for whom teleworking is impossible. This has predominantly technical reasons. I too am back and forth in the office.
In the meantime, very strict measures prevail in the building. These clearly go beyond the recommended guidelines. For example, we have been using KN95 masks for a very long time in all workplaces and have separated office spaces from each other by large plexiglass walls.
ARCTIC has also used the Corona era to expand and modernize its office space. Where does the courage come from to invest at this time?
I would not link this to the pandemic. The pandemic has only given us the opportunity to calmly redesign the office. This would certainly have been much more difficult to achieve during a time of “normal” operation. Even without a pandemic, we would sooner or later have had to rebuild to create new office capacities. In that regard, it’s not brave. Rather, it is necessary to set us up well for the future.
Due to the pandemic, ARCTIC has not only reorganized its work processes, but even adapted its product range. Many customers were surprised when ARCTIC started producing face masks in mid-2020. Where did this idea come from?
First, masks were offered and also sold at too high prices. When the pandemic broke out in Hong Kong, we organised masks for our colleagues and when there were shortages in Europe, we simply had masks produced ourselves, in order to be able to offer all customers and interested parties high-quality masks at a fair price. We don’t support making money out of somebody else’s misery.
We would like to further contribute to the management of the pandemic.
ARCTIC has donated thousands of face masks to Brunswick schools and charities. How did this action come about? And are further fundraisers planned?
My daughter’s school asked in a newsletter for parents to donate masks. This confused me at first, since the schools should already have gotten financial support and masks in December 2020. Unfortunately I was told, this was not the case. Since we donate to an institution every year for Christmas, it was close to donating masks. This action has attracted a lot of attention and in the meantime, we have donated hundreds of thousands of masks to various places. We are very happy to support this and would like to further contribute to the management of the pandemic.
An end to the pandemic is not foreseeable even today. How is it going for ARCTIC now?
I’m firmly convinced that we are in a very good position. We will also accept the recent demands for the test offensive and, once again, prove that we are there for our colleagues, customers and partners. At the moment I cannot say when we will all sit in the office again without plexiglass walls and masks and organise teambuilding events, but we have learned a lot about us, the local authorities and non-linear possibilities. I think we will be significantly strengthened and structured after the pandemic.
The BioniX P120 A-RGB, the first A-RGB case fan from ARCTIC, is finally here. But the wait was worth it, because this fan has it all! It comes equipped with a powerful 2300 rpm and minimal noise and with just A-RGB control – no need for additional software.
For the first time, wireless series connection is possible
The supplied connector block allows several fans to be plugged together so that they are connected in series. The cabling is not necessary.
And if you want to save money, you can buy the new fan directly in the 3 advantage package, where the controller with remote control is already included.
During the last few weeks, we have received queries concerning the mounting of Liquid Freezer II coolers on AM4 motherboards. Unfortunately, some AMD AM4 boards are incompatible or only partially compatible with the AMD mounting clips supplied with Liquid Freezer II Rev. 3 cooler.
We understand your frustration and apologize for any inconvenience that this may have caused you, particularly for customers who needed to wait longer time for an answer from our support teams during the holiday times.
Here is a short guide about the most common issues when mounting a Liquid Freezer II cooler on AM4 motherboards and how you can handle them. Please note that Intel motherboards are fully compatible:
#1: Non-standard backplate
Some AM4 motherboard manufacturers have used a backplate that does not stick out as much as the standard one on the top of the motherboard. As a result, the standoffs we used are too short, which can potentially lead to difficulty installing the cooler.
On Rev. 3 coolers, there is an additional issue as for some boards: the clip can interfere with capacitors or inductors instead of floating above them.
Which products are affected? Liquid Freezer II Rev. 3 are affected to varying degrees depending on the AM4 motherboard.
What is the solution? Please contact our support to get a backplate that complies with official AMD specifications free of charge.
#2: Loose backplate
In earlier versions of the AM4 socket, backplates were stuck adhered to the motherboard. In new versions of the motherboard, the backplate is no longer adhered to the motherboard. As a result, when installing our cooler, the backplate, standoff and clips are not able to be tightly secured to the board, leaving it wobbly. Once the cooler is installed, however, there is no further wobbling.
Which products are affected? Liquid Freezer II Rev. 3.
What is the solution? Expected behaviour, there is nothing to worry about. When the cooler is fully assembled, there is no wobbling.
#3: Wrong thread on screws
The small M3x5 screws used to secure the clip on the standoffs have a wrong thread, as a result it is not possible to screw the clip in place properly (the screw goes in halfway only).
Which products are affected? Some Liquid Freezer II Rev. 3 coolers are affected.
What is the solution? If you experience this problem, please contact our support and they will provide you the replacement screw packs free of charge. You can also use a standard M3x5 screw, commonly available to screw the 2.5″ HDD/SSD.
The factory production has been adjusted and the problem is solved.
#4: M.2/VRM interference
Our special clip extends outside the socket area when using the offset mount that we recommend for Ryzen 3000/5000 series. As a result, the clip collides with the M.2 or VRM components right outside the socket area of some motherboards.
Which products are affected? All Liquid Freezer II Rev. 3 coolers are affected. This issue only exists when using offset mounting for Ryzen 3000/5000.
What is the solution? Please use the standard mount, not the offset mount.
Where can you check your revision number?
The Revision number can be checked near the barcode. See below:
Thank you again for bringing these issues to our attention—please don’t hesitate to contact us with any further concerns.
Earlier this year, we debuted our all-new website; now, it’s time for a new domain ending, too. We’re retiring the arctic.ac domain name and going forward, all things ARCTIC will be found at www.arctic.de.
With the redesign of website, we are presenting ourselves as we actually are: a contemporary, service-oriented PC tech company. In addition to the visual aspects of the redesign, we placed a special emphasis on optimizing usability and performance.
.de stands for Germany
The new top-level domain “.de” underlines the great significance that the German location has within the ARCTIC corporate group. What began around seven years ago as a three-person branch has grown to become the largest ARCTIC location and an international hub in Braunschweig, Lower Saxony.
“The German market has always been of particular importance to ARCTIC,“ explains CEO Magnus Huber.
Today the location is an important pillar of the company and continues to show strong growth.
The German office, comprising nearly 3,000 square meters of office and warehouse space, is home to about fifty employees across eight different departments. They work side by side (from a safe social distance of course, including their home offices) to realize the company’s vision. International sales, global marketing, handling of service and support as well as deliveries to customers in Europe and beyond, are currently managed from Germany.
German influenced, internationally oriented
While Germany is and will remain a clear focus market, we are simultaneously sharpening our focus on an international level. Recently, with the formation of the Digital Commerce team, we strategically realigned ourselves in this area – thus reaffirming our commitment to aggressively serving other large target markets.
“We want to guarantee that our customers are able to obtain our products at an excellent price-performance ratio – worldwide“, says Head of Digital Commerce Britta Bubolz.
Digitalisation offers us myriad possibilities for this and we will gradually explore and implement them all.
We are proud of this dynamic development, and one thing is certain: ARCTIC will not stand still in the future either.
“Will ARCTIC ever release the Liquid Freezer II in bigger sizes?”
This is one of the most common questions we get from our social media community about our award-winning Liquid Freezer II CPU water cooling series. Well, now we can give you a straight answer: Yes, we will!
Meet the Liquid Freezer II 420. With three 140 mm ARCTIC P-fans and a 458 mm-long radiator, the Liquid Freezer II 420 is ARCTIC’s largest and most powerful liquid cooler yet.
If you’re planning to boost your gaming rig and could use a fresh ARCTIC breeze, this is definitely the CPU cooler to add to your Christmas list! For the extremely low price of 119.99€ and $139.99 here’s what you can expect:
Planning to upgrade your PC with a new AMD Ryzen™ 5000 Series desktop processor?
If so, we’ve got great news for you! As a close partner of AMD, we at ARCTIC are happy to announce that not only is our Liquid Freezer II Series compatible with the new AMD desktop processors supported by “Zen 3” architecture, but that our newly-released A-RGB air cooler, the ARCTIC Freezer 50, is compatible as well.
AMD Ryzen 5000 Series – the world’s fastest gaming processors?
Last week, AMD unveiled its new “Zen 3” architecture, powering the next generation Ryzen™ 5000 Series desktop processors. AMD is setting the bar high, promising the highest single-thread and multi-core performance of any desktop gaming processor. AMD Ryzen™ 5000 Series desktop processors will come with higher max boost frequencies, a significant IPC uplift and lower latency thanks to its brand-new architecture, while still using the 7nm+ process.
The new core layout will allow every core to directly access L3 cache, helping to cut latency in gaming. The improved 7nm+ process also offers the new chips higher clock speeds while maintaining lower power consumption.
The AMD Ryzen™ 9 5950X, AMD Ryzen™ 9 5900X, AMD Ryzen™ 7 5800X and AMD Ryzen™ 5 5600X will all launch globally on November 5.
The ARCTIC Freezer 50 – a great cooling solution for your AMD Ryzen 5000 Series desktop processor
Want to keep your top-tier chip cooled in ARCTIC silence? Don’t worry: our Freezer 50 CPU cooler is compatible with the new AMD Ryzen™ 5000 Series desktop processors.
The new ARCTIC Freezer 50 is a dual-tower CPU cooler with two P-series fans in push-pull-configuration and addressable RGB. It is an extremely powerful cooling solution for common AMD and Intel CPUs, capable of efficient and quiet cooling. An ARCTIC A-RGB controller is included to ensure optimal compatibility, even with mainboards that don’t have A-RGB.
Some of ARCTIC’s older cooling models, like the Freezer 34 eSports DUO, are also compatible with the AMD Ryzen™ 5000 desktop processors; however, their performance–in terms of power–might be limited.
But stay tuned – we just might be releasing some new cooler models supporting these processors!
“I haven’t failed,” Thomas Edison once said, describing the trial and error that preceded his invention of the lightbulb. “I’ve just found ten thousand ways that don’t work.”
Edison’s way of thinking is very much in line with the “growth mindset” – a sincere belief that one’s abilities are not set in stone; that talent can be nurtured; that intelligence can be fostered; and that creativity and leadership can be developed. These are values we embrace at ARCTIC, to help facilitate innovation and create an atmosphere in which people can achieve their fullest potential.
When ARCTIC’s CEO Magnus Huber visited our head office in Braunschweig earlier this year, we took a moment to chat with him about risk-taking and error culture in Germany and at ARCTIC.
ARCTIC:Hi Magnus. Your vision for ARCTIC is that we, as a company, apply Growth Mindset principles to our work. This, however, can feel a bit counter to the traditional work culture in Germany. How would you assess German error culture?
Risk tolerance in Germany altogether is rather low. People are afraid to make mistakes at work or of running into a dead end, since the image of perfection is deep-rooted and anchored in German working culture. The expectation to be always perfect and 100% correct, even at the first attempt, is impossible to meet and it leads inevitably to disappointments and a feeling of failure.
This experience of “I’m bad if something goes wrong” discourages us from trying new things and being innovative. We are afraid to seek new paths, since the old ones are more secure. If you stay in your comfort zone and continue doing what you have always done, you are less likely to do anything wrong – but you definitely do not improve or invent anything new or extraordinary.
ARCTIC: This seems to be at odds with a transformative world. How can we, in your opinion, fight against these counterproductive traditions, making the work environment better for us all while boosting innovation at the same time?
Well, the first step is to see failure as a positive and not as a defining factor to our skillset. We need to develop the courage to push ourselves to the limit. Because if you don’t step across the border, you’ll never get to know what is on the other side. We need to understand that always going the same way guarantees only one thing for sure – no progress.
Big improvements often come with big challenges. Think about the vacuum cleaner without a filter bag – the inventor needed nearly 5,200 attempts to make it work. He didn’t give up – despite all the discouraging comments – and that makes the difference!
ARCTIC: That is a real success story. But in my experience, success is never guaranteed, even after numerous mistaken attempts. How should we react when mistakes do not lead to success, even after trying 5,200 times?
Certainly testing the same flawed machine 5,200 times won’t make it work. As growth mindset practitioners we don’t look at whether we fully succeeded or not. We look at the progress. It often comes in baby steps. Large challenges are broken down into numerous small ones and solved one by one. Regarding this example, it was clear from the very beginning that it would not be an easy endeavour and that the path likely would be a long one. Nevertheless, it made sense to iterate this long since the potential benefit of the idea is huge.
We have to get used to the idea that development is not a linear process but rather a street with lots of dead ends. Every time we run into a dead-end, we may not have gained a successful product, but additional knowledge instead. We should treasure the failed attempts and talk about them, like in so-called “Fuckup Nights”, which have slowly landed also in Germany.
ARCTIC: Innovation requires not only inspiration, but also perspiration and perseverance. What is your vision for the Growth Mindset at ARCTIC? How should it affect our everyday work culture and processes?
With a growth mindset, people believe that abilities can be developed through dedication and hard work. This view creates a love of learning and a resilience that is essential for great accomplishment. This is the atmosphere we want to cultivate at ARCTIC, throughout the company: in production and logistics, in sales as well as marketing. ARCTIC employees are encouraged to constantly learn, innovate, improve our processes and increase job satisfaction.
Have you seen it yet?! After a long period of intense planning and a few revisions, the new ARCTIC website is finally online. With the redesign of website, we aim to present ourselves as we actually are: a contemporary, service-oriented PC tech company. In addition to the visual aspects of the redesign, we placed a special emphasis on optimizing usability and performance. The implementation of dynamic, target group-specific worlds of experience is an important next step en route to a better buying experience.
We hope you love the new branding as much as we do! Now—here are a few features we’re especially proud of:
The new design is characterized by visually distinctive Northern Lights imagery.
The enhanced user experience includes fast, intuitive navigation and responsive design with shorter loading times.
The webshop received a complete overhaul, including improvement of the ordering processes and payment options. While customers in Europe can shop directly from the site, ARCTIC is working intensively to provide a convient shopping solution for its North American customers. Details thereof will be announced shortly.
In the Community section you can experience our social media presence at a glance:
The site is currently available in German and English.
We’d love to hear your feedback on the content as well as usability of the page!