Polar Flair: The New ARCTIC.ac

ARCTIC - Cooler than ever

Have you seen it yet?! After a long period of intense planning and a few revisions, the new ARCTIC website is finally online. With the redesign of website, we aim to present ourselves as we actually are: a contemporary, service-oriented PC tech company. In addition to the visual aspects of the redesign, we placed a special emphasis on optimizing usability and performance. The implementation of dynamic, target group-specific worlds of experience is an important next step en route to a better buying experience.

We hope you love the new branding as much as we do! Now—here are a few features we’re especially proud of:

The new design is characterized by visually distinctive Northern Lights imagery.

The enhanced user experience includes fast, intuitive navigation and responsive design with shorter loading times.

The webshop received a complete overhaul, including improvement of the ordering processes and payment options. While customers in Europe can shop directly from the site, ARCTIC is working intensively to provide a convient shopping solution for its North American customers. Details thereof will be announced shortly.

In the community section you can experience our social media presence at a glance:

The site is currently available in German and English.

We’d love to hear your feedback on the content as well as usability of the page!

Visit the site: Arctic.ac

Five #StayHome Ideas for Gamers and PC Enthusiasts

stayhome ideas for gamers - ARCTIC

So you’re able to stay at home and help stop the spread of Covid-19? Great! …now what? If you’re a PC lover whose suddenly got a lot of time on their hands, we have some ideas for you.

#StayHome Idea 1: Clean up!

Whether it’s your setup or the inside of your PC, now is the perfect time to dust your monitor, disinfect your devices and dispose of things you don’t need.

#StayHome Idea 2: Change your thermal paste.

If your thermal paste is overdue for a refresh, now’s a great time to do it. Not sure how to apply thermal paste? We’ll walk you through it in this video:

#StayHome Idea 3: Upgrade your components

With a less hectic schedule comes time to install that new cooler you bought. No components lying around? No worries! Go look around the internet and find all the parts you need to plan your perfect system.

Start here: ARCTIC Products

#StayHome Idea 4: Optimise your setup.

If there’s something you don’t like about your setup, chances are you’re REALLY noticing it right now. Figure out what you need to do to optimize it, then make it happen!

PS. We’ve got some pretty nice monitor and TV mounts. Just saying…

#StayHome Idea 5: Replace your old cables

You can never be too cautious with your cables. Check them out; if they’re too old to be safe or useful, toss them. And if you‘re less than happy with your PST cables, may we suggest you give ours a try?

See here: PST Cables from ARCTIC

A Brief Note on COVID-19

ARCTIC GmbH - Covid-19

Like everyone, we’ve made adjustments in the last few weeks to help stop the spread of the COVID-19 virus and to ensure the health and safety of our ARCTIC team. Consequently, we will be working primarily from home for the forseeable future.

We are closely monitoring the situation and are working hard to limit disruptions and restart production as quickly as possible. We are generally well-positioned and expect only a few short interruptions.

If new developments emerge, we will keep you informed.

We hope that all of you in our ARCTIC community remain well and safe!

Meet Nick, the new Marketing Manager at ARCTIC Inc.

Nick Hooker, Marketing Manager at ARCTIC Inc.

Nick Hooker joined team ARCTIC in June 2019 as Marketing Manager responsible for the U.S., Canadian and Australian markets. He has been a marketing professional for nearly 15 years and specializes in campaign management, branding, and design. His passion for marketing stems from creativity and his ability to develop original concepts through inspiration and ingenuity.

When not in the office, you will often find Nick spending time with his beloved daughter coaching football (American soccer) or watching her softball games. Nick, his wife Danielle, and daughter also like to travel, visiting other countries and enjoy exploring new cultures. 

We asked Nick a few questions about his work at ARCTIC, and here is what he told us:

What is your role at ARCTIC Inc.?

As Marketing Manager, I am responsible for developing marketing strategies for the North American region. This includes the management of online marketing channels, display advertising, and developing industry co-op partnerships. I also supervise brand awareness, enhance reviewer relations, launch PR and press-related activities, as well as, coordinate localized community efforts. 

You are fairly new with ARCTIC, how do you like the company so far?

Everyone has been very welcoming and absolutely fantastic to work with.  I see a bright future here and am very excited to be a part of this team. I have a deep passion for marketing and am fascinated with technology, so I feel right at home here.

What possibilities do you see for ARCTIC in the US market?

I think the possibilities here are endless. ARCTIC is a well-known brand throughout the technology industry and I hope to continue strengthening our brand and service.  As the eSports industry continues to grow rapidly, I believe we are positioned perfectly here in the US to work closely with US, Canadian, and Australian organizations and gamers in a mutually beneficial manner to expedite growth for the industry, technology, and enthusiasts. 

What is your favorite ARCTIC product?

That would have to be the Freezer 34 eSports DUO.  This beast generates a ton of airflow at a very reasonable cost.  The push-pull configuration blasts cool air in and warm air out faster than most.  Plus, it really looks killer in builds too.

What is your favorite part of marketing?

My favorite aspect of marketing would be creative design.  I love how a design layout can trigger various emotions and actions often without any words at all.  Just shapes, colors, and designs melted together can say so much with so little.  I find it captivating to incorporate the perfect mix of elements to portray an idea, product, sale, or other types of messages that influence an emotional reaction using imagery. 

Meet the ARCTIC Team: Melanie from Accounting

Melanie Eichhorn

Behind every ARCTIC product you love is a fantastic team of people who work very hard to bring it to you. We also have a lot of fun in the process! In our new Meet the Team blog series, we’ll introduce you to the ARCTIC family.

First up is Melanie Eichhorn. Melanie joined ARCTIC’s Finance Department as an accountant last year. Her duties include the balancing accounts and Amazon bookkeeping. She deals daily with billing, crediting and editing Remittance Advice, among other things. In her spare time, Melanie is a passionate gamer.

What do you like most about working at ARCTIC?

The team is great, of course. You feel immediately welcome and can also talk about personal things. Plus, I love numbers and order, I deal with that on a daily basis and it’s a great feeling when the accounts in the accounting are tidy.

What’s your favorite ARCTIC product?

This is an easy one! It is the Arctic Freezer XTREME! I installed it myself in my computer at home 10 years ago and have never had a problem with the cooler. It is still running flawlessly and hasn’t let up on performance

What is your connection to gaming?

I’ve been a gamer since I can remember. I started with consoles and then I quickly switched to the computer. I usually play World of Warcraft, The Sims or Assasins Creed and almost every genre of games. Working at a company that makes components and accessories for computers is absolutely great. One always pays attention to new product releases and whether they could be relevant for your own computer. Plus, you can suggest products to your friends and viewers in the stream with a clear conscience if you know them well.

If you want to check out Melanie’s stream (it’s in German), jump in every Tuesday and Thursday at 19:30 (7:30 PM).
https://www.twitch.tv/illem_91

Where generations meet, mutual learning thrives

Kolleg88 visiting ARCTIC in Brunswick

After ARCTIC won the 2018 Top 100 Innovation Award, Kolleg88, an educational association, took notice and asked if they could stop by for a visit. We were happy to comply with this request, so yesterday we welcomed the inquisitive guests to our Brunswick location.

After getting an overview of the company and our diverse product range, we guided our visitors through our offices and warehouses and gave them insight into how we work. The Kolleg88 guests were particularly impressed by ARCTIC’s open corporate culture. We talked at length about digitalization and the changing work culture. It was a great day, with a great exchange of idea.

ARCTIC Recieves TOP100 Innovation Award, presented by Ranga Yogeshwar

On June 29th, ARCTIC attended the  5th German Mittlestand Summit in Ludwigsburg, Germany. As part of the event, ARCTIC received the TOP 100 award for innovative Mittelstand companies. The award was presented by mentor Ranga Yogeshwar during the evening‘s awards ceremony.

ARCTIC was in good company: 120 of the award winners are world-and national market leaders. In the past three years, the top innovators together filed  a combined 4,511 patents. Collectively, they achieved 40 percent of their turnover with market innovations and innovative improvements.

Needless to say, it was a very beautiful, glamorous evening for us, with many impressive peers, inspiring speakers and a friendly atmosphere.

We are thrilled to recieve the TOP 100 award and thank our customers and partners for their support and well wishes!

More photos from the evening:

TOP 100: the competition

Since 1993, compamedia has awarded the TOP 100 seal of approval for outstanding innovative strength and above-average innovation success to medium-sized companies. Since 2002, the scientific direction has been in the hands of Prof. Dr. med. Nikolaus Franke. Franke is the founder and director of the Institute for Entrepreneurship and Innovation at the Vienna University of Economics and Business and has worked as a visiting researcher at the Massachusetts Institute of Technology (MIT). With 18 research awards and more than 200 publications, he is one of the world’s leading innovation researchers. Mentor to the TOP 100 is science journalist and TV presenter Ranga Yogeshwar. Project partners are the Fraunhofer-Gesellschaft for the Promotion of Applied Research and the Mittelstandsverband BVMW. As media partners, manager magazin, impulse and W&V Unternehmensvergleich.

KOSATEC 25 – ARCTIC Celebrates a Milestone Anniversary with Braunschweig Distributor

ARCTIC and Kosatec have had a wonderful, long-standing, and successful relationship. So on June 9, when the Braunschweig-based IT wholesaler celebrated its 25th anniversary, we celebrated with them.

The atmosphere at the Kosatec 25 event was perfect for a summer afternoon, as nearly 750 invited guests partied away with barbecue and networking along with live music by Paul Koeninger & Band.

Paul Koeninger & Band

After the welcome and opening by Kosatec founder Andreas Sander were followed by hearty congratulations from IHK President Helmut Streiff and Lord Mayor Ulrich Markurth.

As a sponsor of the event, we were on site with an ARCTIC booth that showcased a selection of our product range. With the World Cup just around the corner, our kicker table and the goal wall proved to be quite popular.

Those who hit the net three out of six times won an ARCTIC Summair Light—a fun and practical prize for the summer season.

The talented Peter Zorn was the only person to score six out of six goals.

ARCTIC Distributor Meeting 2018

Hotel Esplanade in snowy Zagreb

The annual ARCTIC Distributor Meeting has already become a tradition. Many of the participants have been there several times, but of course there there were new faces this year and the opportunity to meet our partners from all over Europe in person.

From March 1st to March 3rd we were together in Zagreb, the Croatian capital and largest city in the country. Contrary to expectations of spring-like temperatures, we were greeted by winter weather with snow and arctic-like minus degrees.


Located in the heart of Zagreb, the Esplanade Hotel with its unique style, provided an excellent setting for our meeting. Over two days, our distribution partners learned about upcoming changes to ARCTIC, product news and developments, forecasts and shipping process optimization, and insight into our marketing strategy and campaigns. There were plenty of opportunities for each participant to interact with ARCTIC and its distribution partners from other countries. We took many positive impressions and gained valuable feedback.

The Group during the Casino visit

The varied supporting program with a typical local dinner, a fun and exciting casino evening with an ARCTIC poker tournament as well as a special sightseeing trip with the historic tram were also great.
For us the event was again a success. We are very pleased about the positive feedback from our guests and are looking forward to the Distributor Meeting 2019.

Partner Presentation: EraseME Gaming

ARCTIC supports more than 30 esport teams and organizations.
The cooperation with our partners is most-valuable for us, thus, we’d like to present our “partner of the month”:

EraseME-Gaming!

Dominik “NeXxX” Weber

EraseME was founded by Dominik “NeXxX” Weber in 2014 and has been growing ever since. At this point, more than 75 members have the chance to be part of the gaming-history, thanks to EraseMe’s experienced eSport management.

The organization reached a huge milestone in 2016 by becoming a registered association. Despite growing fast and becoming more professional, they never lost their values. A friendly and family-like atmosphere is just as important to them as their performance goals.

We asked the founder and CEO Dominik “NeXxX” Weber: What can we expect to see of EraseME in the future?

“We’ve signed a new CS:GO team, because the last season didn’t go as we hoped. The new team has a lot of potential.
With three players that were previously known as “nooky” in Team Germany, plenty of gaming experience is added to the team. Fai brings a lot of calmness and harmony to the team which rounds it all off.

Additionally, the young talents add a new impulse, thus,creating a unique synergy and team dynamic that will be very hard to stop.”

Where/ What does EraseME play?
—————————————————————————————–
CS:GO:

  • 99 Damage Division 2
  • ESL Championship qualifier
  • ESEA Intermediate

FIFA:

  • “Virtuelle Bundesliga” qualifier
  • ESL Championship qualifier

League of Legends:

  • After ESL championships, the EraseME team was promoted to Division 2.
  • Various ESL Cups and tournaments

—————————————————————————————–

We’re happy to support EraseME on their journey, and are excited to see where it will lead them.