Earlier this year, we debuted our all-new website; now, it’s time for a new domain ending, too. We’re retiring the arctic.ac domain name and going forward, all things ARCTIC will be found at www.arctic.de.
With the redesign of website, we are presenting ourselves as we actually are: a contemporary, service-oriented PC tech company. In addition to the visual aspects of the redesign, we placed a special emphasis on optimizing usability and performance.
.de stands for Germany
The new top-level domain “.de” underlines the great significance that the German location has within the ARCTIC corporate group. What began around seven years ago as a three-person branch has grown to become the largest ARCTIC location and an international hub in Braunschweig, Lower Saxony.
“The German market has always been of particular importance to ARCTIC,“ explains CEO Magnus Huber.
Today the location is an important pillar of the company and continues to show strong growth.
The German office, comprising nearly 3,000 square meters of office and warehouse space, is home to about fifty employees across eight different departments. They work side by side (from a safe social distance of course, including their home offices) to realize the company’s vision. International sales, global marketing, handling of service and support as well as deliveries to customers in Europe and beyond, are currently managed from Germany.
German influenced, internationally oriented
While Germany is and will remain a clear focus market, we are simultaneously sharpening our focus on an international level. Recently, with the formation of the Digital Commerce team, we strategically realigned ourselves in this area – thus reaffirming our commitment to aggressively serving other large target markets.
“We want to guarantee that our customers are able to obtain our products at an excellent price-performance ratio – worldwide“, says Head of Digital Commerce Britta Bubolz.
Digitalisation offers us myriad possibilities for this and we will gradually explore and implement them all.
We are proud of this dynamic development, and one thing is certain: ARCTIC will not stand still in the future either.
Have you seen it yet?! After a long period of intense planning and a few revisions, the new ARCTIC website is finally online. With the redesign of website, we aim to present ourselves as we actually are: a contemporary, service-oriented PC tech company. In addition to the visual aspects of the redesign, we placed a special emphasis on optimizing usability and performance. The implementation of dynamic, target group-specific worlds of experience is an important next step en route to a better buying experience.
We hope you love the new branding as much as we do! Now—here are a few features we’re especially proud of:
The new design is characterized by visually distinctive Northern Lights imagery.
The enhanced user experience includes fast, intuitive navigation and responsive design with shorter loading times.
The webshop received a complete overhaul, including improvement of the ordering processes and payment options. While customers in Europe can shop directly from the site, ARCTIC is working intensively to provide a convient shopping solution for its North American customers. Details thereof will be announced shortly.
In the Community section you can experience our social media presence at a glance:
The site is currently available in German and English.
We’d love to hear your feedback on the content as well as usability of the page!
So you’re able to stay at home and help stop the spread of Covid-19? Great! …now what? If you’re a PC lover whose suddenly got a lot of time on their hands, we have some ideas for you.
#StayHome Idea 1: Clean up!
Whether it’s your setup or the inside of your PC, now is the perfect time to dust your monitor, disinfect your devices and dispose of things you don’t need.
#StayHome Idea 2: Change your thermal paste.
If your thermal paste is overdue for a refresh, now’s a great time to do it. Not sure how to apply thermal paste? We’ll walk you through it in this video:
#StayHome Idea 3: Upgrade your components
With a less hectic schedule comes time to install that new cooler you bought. No components lying around? No worries! Go look around the internet and find all the parts you need to plan your perfect system.
You can never be too cautious with your cables. Check them out; if they’re too old to be safe or useful, toss them. And if you‘re less than happy with your PST cables, may we suggest you give ours a try?
season – to upgrade your PC hardware. Not sure where to start? Don’t worry.
We’ve got a few recommendations for great ARCTIC products that will upgrade
your system without emptying your bank account. Whether you’re looking for a classic
CPU cooler or something extra special for your personalized setup, you can find
While there’s a nearly unlimited supply of
black PC equipment on the market, white PC parts are a little harder to come
by. However, if you have a white PC case and your heart is set on a white-themed
gaming setup, you do have a few ARCTIC options for frosty white components.
Know someone who’s planning to spend the holidays under a blanket binge-watching TV? Then give them the gift of the perfect screen setup! Whether their movie marathon takes place on a flatscreen or on their PC, we’ve got a mount that fits just right. (And while you’re at it, throw in a Breeze mobile USB fan for comfort. Then they’ll never have to leave the couch.)
stuck in the office this summer? If you’ll be working at your desk while
everyone else is on holiday, hosting BBQs or lying in the sun, don’t worry—we
have a few tips to help you make your summer office a little less dreary.
Sit Comfortably and Get More Done with Monitor Arms
According to a Microsoft study, 86% of all respondents who worked at the PC for more than three hours a day suffer from some kind of pain. Don’t let this be you—if you have to be at your desk this summer, you should at least be comfortable. If your setup is making you sore, then it may be time to bring in some adjustable monitor arms. The height adjustment and flexibility bring the monitor into the ideal ergonomic position, thus allowing for optimal posture and less muscle pain. Plus, two monitors not only facilitate the work but can also increase productivity by 35 percent (Fraunhofer Institute) — which means you can get out of the office and into the sunshine faster.
Stay Cool at Your Desk
If you’re sweating
in the office, a table fan with USB connector can provide some much needed
cooling on hot days. USB fans not only provide a fresh breeze at the office,
but can also bring some color to your everyday work. The USB powered fans are
available in an array of colorful designs and some of them even provide a USB
hub for other gadgets like your keyboard, mouse or a thumb drive.
working in the summer doesn’t have to be a drag. Plug in your Breeze, buy
yourself an ice-cream and enjoy the flow.
As Amazon grows in importance for consumers, companies now have the possibility to highlight their products in new ways in the Brand Store. This user-friendly interface is a multi-page store where ARCTIC can now present products and categories, and even keep customers up to date on our best deals and upcoming projects.
We’ve pumped up our Amazon Brand Store to make it more attractive and user-friendly by updating product information and images and optimizing the layout. With the improved design, you can now see all the products we offer at a glance. This will help you to find the products you need and get a better overview of our product variety.
You can find our Amazon Shops for each country under:
It’s the season for giving! As the days get colder and shopping lists get longer, things can get a little overwhelming. The Xmas shopping season is in full swing, already. Especially shortly before the holidays, everything can get a little hectic. That’s why we put together the perfect gift guide with ideas for music lovers.
Perfect Gifts for Music Lovers
For the Vinyl Junkie
With vinyl record sales rising over the last few years, odds are that there’s an old-school vinyl fan in your life. Between new bands releasing music on vinyl, and old classics getting polished up with new mastering technologies, music lovers of all ages are hopping onto the vinyl bandwagon. If you don’t have the money to buy a new record player, a record can be a nice gift. Online marketplaces, records shops and special flea markets offer a great variety of old and new vinyl records for little money.
For Those on the Move
Wireless headphones allow the listeners to cut the cord, avoid cable clutter and experience the freedom of listing to their favorite music on the go. This experience is perfect for everybody with a busy lifestyle – like students on their way to university or business travelers. The handiest BT headphones are equipped with a microphone and multi-function controls allowing users to answer calls and manage their music with ease.
Wireless BT Headphones – Perfect for People on the Move
For Listening at Home
If your friends and family members don’t use headphones, but still love music, a new speaker for their tablet or smartphone can be the perfect gift. The new speakers come with a surprising punch for their small size and have a great battery life. You can get the speakers equipped with either a robust Bluetooth connectivity or an auxiliary 3.5 mm jack to connect older devices. On the most current Bluetooth speaker versions, you can also expect built-in track controls and speakerphone calling.
It’s getting colder. It already smells like Xmas cookies and the city is decorated with lights and ornaments – it’s holiday season! And that means it’s also time to start thinking about gifts for people you care about. For some of them it can be a pain to find the right present. But if you have some gaming fans and PC enthusiasts on your shopping list, you don’t have to look any further for the best gifts – just use some ideas from our gift guide for gamers.
Merch – Show Your Love for Your Favorite Games
Plushies, action figures, backpacks, shirts and mugs – there is a never ending list of cool merchandise for all kind of PC games. If your budget is a little tight, you can do nothing wrong with a fan article of your loved one’s favorite PC game. Sure, it won’t expand his gaming repertoire or enhance his playing experience, but it will definitely conjure a smile on his face. Also, there are some cool fan articles and merchandise that are also quite handy. A cool and colorful Pacman lamp will brighten up the day every time it’s turned on. And thanks to a cool hoodie or jumper with a game logo or nice geeky quote on it, there is no feeling cold during winter days.
Let Your PC Stay Cool as a Winter Day
PC gaming systems develop quite some heat. If you don’t want to hear your gamer friend complaining about it, a cooling solution can be a nice idea for a Xmas gift. Try to find out which component he wants to save from overheating. Also ask which brand he has for his graphics card and CPU to get a compatible cooler. Also it’s good to know whether he prefers air cooling, water cooling or perhaps a hybrid model. No matter how small or great your budget is, you will find a compatible solution. And one thing is for sure – a new CPU or GPU cooler will be his highlight for Xmas.
Liquid CPU cooler – the perfect gift for gamers
Best View and Best Sound
For the best gaming experience, a good gaming headset and an ideal monitor setup are important. You surely can make a gamer happy with a new and stylish headset. Here, it’s a nice idea to select one with a design that reflects his gaming preference. E. g. for military games, a gaming headset camouflage design is a nice idea. You could also look for a headset in his favorite color.
To get the best overview while playing a video game, two or even three monitors are the best. To set them up, monitor arms are a good option. If the monitor arm also has a USB hub, the gamer can easily plug in his keyboard, mouse or even a desktop fan to stay cool during the excitement of gaming.
Get the perfect overview while gaming with monitor arms
You want to get your gamer friend away from his PC? You try to share his love for video games, but don’t get the hang of it? Present him with a board game version of his favorite PC game on Xmas. From World of Warcraft over Starcraft to the Zelda themed Monopoly – there are lots of different parlor games that are based on video games.
It’s summer and that means that it’s time to get excited about the vacations, beaches, the sun and warm weather. Everyone knows tons of things to do before the season ends, whether it’s staying in shape, tanning on the beach, hosting BBQs or travel with friends and family. There are plenty of handy devices and gadgets on the market that can help fully take advantage of all cool summer activities.
Music to Go
Nothing shows us that it’s summer the way music does. Whether you prefer the current No. 1 summer hit or some oldie like “Summer in the City”, the beats and lyrics make you dance and have fun in the sun. A portable Bluetooth speaker can add some of your favorite tunes to wherever you are – a campsite, your hotel room or at the local pool. The small sound cubes and wireless stereo speakers make the beach or park to the perfect summer party location.
Enjoy your favorite music everywhre with portable speakers
For plane flights, train rides or just for enjoying some music alone in the sun, wireless BT headphones are the perfect summer gadget. They do a far better job of blocking out noise than the earbuds your smartphone came with. And, a wireless headset means you don’t have to mess with tangled cables in your bag.If you want to have a splash of color in them as summer is the best time for colorful outfits and accessories, you can look for wireless headphones in come vibrant colors like pink, lime or blue – like the ARCTIC P311 BT.
Power Wherever You Are
As smartphones and tablets get better, and more indispensable, their batteries are getting worse. So it’s ever more important to get a good charger when traveling. To charge your USB devices fast and easy, a car charger is the perfect way to do so while you’re on the road. Thanks to its small size, the charger takes little place and will not hinder you while changing gears. Moreover, a fast charger can be stowed away in the glove compartment easily if it isn’t needed.
For the time at a hotel, a smart charger can be the perfect gadget for you. Most times, you will travel with friends or your family and all of you will have the need to charge your tablet, smartphones and cameras at the same time. Here, a multiport charger with IC technology guarantees that up to several devices from any brand are charged fast and save at the same time.
USB multiport charger with IC technology – perfect when travelling
For days at the beach, a power bank will be the savior of your smartphone. The small external and portable batteries can charge any USB device on the go. Thanks to its small design, a power bank fits perfectly in your pocket and is ready to charge whenever you need.
Cool Down at Your Desk
You even can enjoy the summer while working – when you know how to stay cool at your desk. USB fans not only provide a fresh breeze at the office, but can also bring some color to your everyday work. The USB powered fans often are available in colorful designs and some of them even provide a USB hub for other gadgets like your keyboard, mouse or a thumb drive.