ARCTIC Mindset: Interview with CEO Magnus Huber

ARCTIC CEO Magnus Huber

“I haven’t failed,” Thomas Edison once said, describing the trial and error that preceded his invention of the lightbulb. “I’ve just found ten thousand ways that don’t work.”

Edison’s way of thinking is very much in line with the “growth mindset” – a sincere belief that one’s abilities are not set in stone; that talent can be nurtured; that intelligence can be fostered; and that creativity and leadership can be developed. These are values we embrace at ARCTIC, to help facilitate innovation and create an atmosphere in which people can achieve their fullest potential.

When ARCTIC’s CEO Magnus Huber visited our head office in Braunschweig earlier this year, we took a moment to chat with him about risk-taking and error culture in Germany and at ARCTIC.

ARCTIC: Hi Magnus. Your vision for ARCTIC is that we, as a company, apply Growth Mindset principles to our work. This, however, can feel a bit counter to the traditional work culture in Germany. How would you assess German error culture?

Risk tolerance in Germany altogether is rather low. People are afraid to make mistakes at work or of running into a dead end, since the image of perfection is deep-rooted and anchored in German working culture. The expectation to be always perfect and 100% correct, even at the first attempt, is impossible to meet and it leads inevitably to disappointments and a feeling of failure.

This experience of “I’m bad if something goes wrong” discourages us from trying new things and being innovative. We are afraid to seek new paths, since the old ones are more secure.  If you stay in your comfort zone and continue doing what you have always done, you are less likely to do anything wrong – but you definitely do not improve or invent anything new or extraordinary.

ARCTIC: This seems to be at odds with a transformative world. How can we, in your opinion, fight against these counterproductive traditions, making the work environment better for us all while boosting innovation at the same time?

Well, the first step is to see failure as a positive and not as a defining factor to our skillset.  We need to develop the courage to push ourselves to the limit. Because if you don’t step across the border, you’ll never get to know what is on the other side. We need to understand that always going the same way guarantees only one thing for sure – no progress.

Big improvements often come with big challenges. Think about the vacuum cleaner without a filter bag –  the inventor needed nearly 5,200 attempts to make it work. He didn’t give up – despite all the discouraging comments – and that makes the difference!

ARCTIC: That is a real success story. But in my experience, success is never guaranteed, even after numerous mistaken attempts. How should we react when mistakes do not lead to success, even after trying 5,200 times?

Certainly testing the same flawed machine 5,200 times won’t make it work. As growth mindset practitioners we don’t look at whether we fully succeeded or not. We look at the progress. It often comes in baby steps. Large challenges are broken down into numerous small ones and solved one by one. Regarding this example, it was clear from the very beginning that it would not be an easy endeavour and that the path likely would be a long one. Nevertheless, it made sense to iterate this long since the potential benefit of the idea is huge.

We have to get used to the idea that development is not a linear process but rather a street with lots of dead ends. Every time we run into a dead-end, we may not have gained a successful product, but additional knowledge instead. We should treasure the failed attempts and talk about them, like in so-called “Fuckup Nights”, which have slowly landed also in Germany.

ARCTIC: Innovation requires not only inspiration, but also perspiration and perseverance. What is your vision for the Growth Mindset at ARCTIC? How should it affect our everyday work culture and processes?

With a growth mindset, people believe that abilities can be developed through dedication and hard work. This view creates a love of learning and a resilience that is essential for great accomplishment. This is the atmosphere we want to cultivate at ARCTIC, throughout the company: in production and logistics, in sales as well as marketing.  ARCTIC employees are encouraged to constantly learn, innovate, improve our processes and increase job satisfaction.

Polar Flair: The New ARCTIC.ac

ARCTIC - Cooler than ever

Have you seen it yet?! After a long period of intense planning and a few revisions, the new ARCTIC website is finally online. With the redesign of website, we aim to present ourselves as we actually are: a contemporary, service-oriented PC tech company. In addition to the visual aspects of the redesign, we placed a special emphasis on optimizing usability and performance. The implementation of dynamic, target group-specific worlds of experience is an important next step en route to a better buying experience.

We hope you love the new branding as much as we do! Now—here are a few features we’re especially proud of:

The new design is characterized by visually distinctive Northern Lights imagery.

The enhanced user experience includes fast, intuitive navigation and responsive design with shorter loading times.

The webshop received a complete overhaul, including improvement of the ordering processes and payment options. While customers in Europe can shop directly from the site, ARCTIC is working intensively to provide a convient shopping solution for its North American customers. Details thereof will be announced shortly.

In the Community section you can experience our social media presence at a glance:

The site is currently available in German and English.

We’d love to hear your feedback on the content as well as usability of the page!

Visit the site: ARCTIC.ac

LUCKY DRAW—THE LUCKY STREAK CONTINUES

lucky draw thermal paste 2020

Are you feeling lucky today?

Well, we’re certainly feeling lucky to have such amazing customers in the ARCTIC community. Because it’s proven to be such a great way to show our gratitude, we’ve decided to extend our Lucky Draw competition into 2020!

In case you haven’t heard, Lucky Draw is a monthly giveaway we launched to celebrate selling the 10 millionth unit of ARCTIC MX thermal compound. Entering is easy: all you’ve had to do is scan the QR code on your MX-2 or MX-4 packaging. Although we initially planned for the giveaway to end in 2019, the response has been so positive that we’ve decided to take it with us into the new year.

Going forward, all MX products purchased since 2019—not just the 2019 edition– will come with a Scan & Win QR code for the duration of the giveaway. Try your luck and enter today*. Visit https://lucky-mx.arctic.ac/ for all of the details.

* Natural persons who are at least 18 years old and reside in Germany, Switzerland, Great Britain, France, Italy, Spain, Portugal, Canada (excluding Quebec), China, USA (excluding Florida and New York), East Timor, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, Vietnam, Brunei or in Cambodia.

Text: Tatiana Hanebutte

Summer Feeling at the Office – Cool Gadgets against the Heat and for Good Mood

You’re caught up at the office, although the sun is shining and it feels like the rest of the world is on vacation? Never say die! With our tips you’ll get the summer feeling to the office.

Summer for the Eyes

Anyone who wants to get the summer to the office best starts with the look. Why not surround yourself with some summery accessories? Postcards, flowers, shells – there’s no limit for your imagination. To look at a cool retro beach poster definitely caters for a better mood than scrolling through holiday photos of your friends on Facebook while you work on budgets and reports instead of relaxing at a pool.

Beach Poster

Shells, bright colors – There are many ways to enjoy summer

Refreshing Breeze

If you’re brooding in the office, a table fan with USB connector can provide some cooling on hot days. Through the USB power connection, the small cooling fan can be easily and quickly connected to any computer or laptop. And with a summery design in bright colors, you get a little splash of color in the dreary workday.

table fan with usb connection ARCTIC Breeze

Cool down at the office – with a colorful table fan

Summer Feeling for the Ears

What can’t be missing in the sunshine, of course, is a real summer hit. With mobile speakers that can be connected to the phone as well as to the computer, the happy go lucky music can be enjoyed anywhere.

ARCTIC S111 Mobile Speaker in green

At the office or in the park – mobile speakers are a perfect summer gadget

Fast Cooling

You have an unused USB port on the computer free? Then a USB refrigerator puts it to the perfect use. It can keep a tin of 0.33 l cool – directly at the workplace, thus avoiding unnecessary strenuous exercise such as going to the big fridge in the kitchen. The literally cool gadget cools a can within five minutes to 8.5 degrees Celsius. With some skill the small fridge can even be built by yourself.

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