LUCKY DRAW—THE LUCKY STREAK CONTINUES

lucky draw thermal paste 2020

Are you feeling lucky today?

Well, we’re certainly feeling lucky to have such amazing customers in the ARCTIC community. Because it’s proven to be such a great way to show our gratitude, we’ve decided to extend our Lucky Draw competition into 2020!

In case you haven’t heard, Lucky Draw is a monthly giveaway we launched to celebrate selling the 10 millionth unit of ARCTIC MX thermal compound. Entering is easy: all you’ve had to do is scan the QR code on your MX-2 or MX-4 packaging. Although we initially planned for the giveaway to end in 2019, the response has been so positive that we’ve decided to take it with us into the new year.

Going forward, all MX products purchased since 2019—not just the 2019 edition– will come with a Scan & Win QR code for the duration of the giveaway. Try your luck and enter today*. Visit https://lucky-mx.arctic.ac/ for all of the details.

* Natural persons who are at least 18 years old and reside in Germany, Switzerland, Great Britain, France, Italy, Spain, Portugal, Canada (excluding Quebec), China, USA (excluding Florida and New York), East Timor, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, Vietnam, Brunei or in Cambodia.

Text: Tatiana Hanebutte

ARCTIC Gift Guide 2019

ARCTIC Gift Guide

‘Tis the season – to upgrade your PC hardware. Not sure where to start? Don’t worry. We’ve got a few recommendations for great ARCTIC products that will upgrade your system without emptying your bank account. Whether you’re looking for a classic CPU cooler or something extra special for your personalized setup, you can find it here.

ARCTIC COOLING CLASSICS

If you need powerful cooling and are more than ready to take your gaming to the next level, you can’t go wrong with the newest versions of our old classics.

Liquid Freezer II 240

  • Multi-compatible All-In-One CPU water cooler
  • Price starting at 64.99

Freezer 34 eSports DUO

  • Tower CPU Cooler with BioniX P-Series Fans in Push-Pull-Configuration
  • Price starting at 39.99

MX-4

  • ARCTIC’s award-winning, highest performance thermal compound
  • Price starting at 7.99

Freezer 50 TR

  • Dual Tower CPU Cooler for AMD Ryzen™ Threadripper™ with A-RGB
  • Price starting at 59.99

ALL WHITE PC BUILD

Gift Guide - All white build

While there’s a nearly unlimited supply of black PC equipment on the market, white PC parts are a little harder to come by. However, if you have a white PC case and your heart is set on a white-themed gaming setup, you do have a few ARCTIC options for frosty white components.

Freezer 34 eSports (Grey/White)

  • White tower CPU cooler with grey details
  • Price starting at 33.99

Bionix F 140

  • White gaming fan with PWM PST
  • Price starting at 15.99

Bionix P 120

  • Pressure-optimised 120 mm white gaming fan with PWM PST
  • Price starting at 12.99

P12 PWM PST

  • Pressure-optimised 120 mm white case fan with PWM PST
  • Price starting at 9.99

GREEN STARTER BUILD

Are you a PC building greenhorn? Kickstart your building with basic cooling and setup supplies that are easy to install but don’t compromise on performance.

Freezer 33 eSports ONE

  • Tower CPU Cooler with Bionix Fan
  • Price starting at 29.99

Bionix F 120 (green)

  • High performance, CPU air cooler
  • Price starting at 12.99

BioniX P 120 (green)

  • Pressure-optimised 120 mm green gaming fan with PWM PST
  • Price starting at 12.99

MX-2

  • ARCTIC’s all-around thermal compound
  • Price starting at 6.99

Z1 Basic

  • High-quality single monitor mount
  • Price starting at 25.99

TV LOVER SETUP

Know someone who’s planning to spend the holidays under a blanket binge-watching TV? Then give them the gift of the perfect screen setup! Whether their movie marathon takes place on a flatscreen or on their PC, we’ve got a mount that fits just right. (And while you’re at it, throw in a Breeze mobile USB fan for comfort. Then they’ll never have to leave the couch.)

Breeze Mobile  

  • Mini USB fan, for the techie who has everything.
  • Price starting at 6.99

Z2 3D (Gen 3) Monitor arm

  • Dual mount monitor arm
  • Price starting at XXXX

TV Flex M TV mount

  • All-new TV wall mount
  • Price starting at 34.99

For more great PC hardware and setup gift ideas, visit arctic.ac. And don’t forget to follow us on social media—we’ll be giving away lots of goodies on Facebook, Instagram and Twitter!

Text: Tatiana Hanebutte

Keep Your AMD 3rd Gen Ryzen™ Threadripper™ Desktop Processor Cool with ARCTIC

Freezer 50 TR for AMD Ryzen Threadripper

As an AMD Ryzen partner, we at ARCTIC are proud to support the release of AMD’s 3rd Gen Ryzen™ Threadripper™ desktop processors. Engineered to inspire and empower creators, developers, and enthusiasts, 3rd Gen AMD Ryzen™ Threadripper™ processors – the fastest desktop processors in the world – deliver unmatched performance with no compromises.

You want to keep those 32 cores and 64 thread cooled in ARCTIC silence? Don’t worry: our newly released Freezer 50 TR CPU cooler is compatible with the new, formidable AMD Ryzen™ Threadripper™ 3960X and 3970X desktop processors.

Discover the Freezer 50 TR here: www.arctic.ac/freezer50tr

If you are curious about the performance of the new AMD Ryzen™ Threadripper™ processors, watch AMDs official Performance Preview here:

AMD Ryzen™ 3950X

AMD Ryzen

Those who need to cool the top-of-the-line AMD Ryzen 3950X desktop processor with 16 cores and 32 threads can also breathe easy: because multicompatibility is a top priority for both ARCTIC and AMD, the AMD Ryzen™ 3950X will be compatible with ARCTIC’s Liquid Freezer II and Freezer 34 series.

AMD Athlon™ 3000G

Need a versatile, everyday unlocked processor that fits in an AM4 socket? Then the AMD Athlon™ 3000G, coming with integrated Radeon Vega graphics, is for you. Cooling it is affordable and easy – all of our AM4-coolers, including the smaller Alpine series as well as our passive coolers, are compatible with this fancy little desktop processors. The best part? You can install them without any customization necessary on your part.

Find the right cooler for your processor today: https://www.arctic.ac/de_en/products/cooling/cpu.html

ARCTIC SNEAK PEEK: Freezer 50 TR for AMD Ryzen™ Threadripper™

Freezer_50_TR_RGB

ARCTIC’s engineers have been hard at work all year, improving our old products and creating new ones. Today’s Sneak Peek product falls into the later category: introducing the Freezer 50 TR, a Dual Tower CPU Cooler for AMD Ryzen™ Threadripper™ with A-RGB.

An extremely powerful cooling solution for the AMD Ryzen™ Threadripper™, the Freezer 50 TR is also ARCTIC’s first-ever CPU cooler equipped with fully addressable RGB lighting, allowing you to customize it to your heart’s content.

We asked our Technical Director Vincent Andre what’s so special about this cooler and how the development process went.

Everyone’s really curious about the technical details of Freezer 50 TR. What can you share with us?

As for the Freezer 50 TR, it was a project very close to our hearts, since we’ve been an AMD partner from the very first generation of Threadripper. Our internal goal was to create the best air cooler for Threadripper; based on what’s currently on the market, we feel confident that this goal has been achieved, and I am proud of the work the team delivered. The Freezer 50 TR is a dual-tower, dual-fan air cooler with eight 6mm heat pipes to carry heat to the aluminum fins to be dissipated, so nothing ground-breaking in the technology. What’s special about its creation are the many, many hours of development that went into it. We honed every aspect of its construction to squeeze out performance capable of cooling the monster that is Threadripper. The design was also a key element of this product. There were countless hours of back and forth between the engineer and the designer to ensure that we could phase in the performance optimization while maintaining a visually pleasing design. This was a tremendous team effort, and the results are even more appreciable for that reason.

With the Freezer 50 TR, RGB will finally be part of ARCTIC product family. Can customers expect more RGB products in near future?

Yes, but let me here emphasize that the Freezer 50 TR is A-RGB, meaning each LED is individually addressable. We have made it so that a user can directly plug it into their motherboard if it is equipped with an A-RGB header. For the others, a controller will be available as a part of a bundle. And yes, we will have more products coming up soon– for instance, A-RGB fans.

Visuals play an important role for gamers and modders, especially when they’re planning their setups. Which other visual trends (aside from RGB) are you following with these new products?

We do not really follow specific design trends, though we have defined some design elements that we are conveying through the product portfolio. This way, not just gamers, but also all other customers, can have a cohesive design when they choose ARCTIC products for their PC cooling (something I would heavily recommend 😊). The process of incorporating these design elements has been started already in the latest products and will be further enhanced in the future. RGB and A-RGB will be more present in future products, but we will also keep in mind what made ARCTIC’s reputation: the value for money. So, our key focus will still be to bring great products at great price. Now, some of those products will be glowing in multiple colours, too.

Both of these coolers are part of a larger series (ARCTIC Freezers). Which models we can expect next?

We’re working on upcoming products to complete or renew the ARCTIC CPU Cooler portfolio. The lower-priced end of the portfolio was updated last year with the release of the Alpine 12 and AM4 series, and we’re now replacing the Liquid Freezer. We’re opening a new segment with the beefy Freezer 50 TR, which will have a younger sibling, the Freezer 50, aimed at Intel 115x/2066 and AMD AM4 sockets. The rest of the Freezer portfolio will slowly be replaced by new and improved coolers.

On the fans front, we’ve also got some incoming products with, for instance, the A-RGB fan I mentioned.

Plenty of exciting things coming up!!!

How to Approach Companies as a Gaming or Hardware Influencer

Sponsoring Influencer

“Sponsoring?” 

That’s by far the most common discussion opening we get from eSports teams, content creators and Twitch streamers who contact us via social media. When the request comes in like that, the only answer we can give is NO. But it doesn’t have to be that way!

We’ve put together a few things for Instagram content creators and eSports teams to take into consideration when writing companies to propose a brand partnership. We dare say most of these points would apply for any influencers who want to approach companies, but we hope it’s especially helpful for people with smaller accounts or those who are at the very beginning of their careers. We love working with creators of all sizes, and we hope these guidelines help us meet great new people to work with.

How to aproach a company as an influencer?

For a deeper dive into seeking sponsorship and improving your chances of getting a yes instead of a no, keep reading.

What information should you include?

Your Contact Information

The company representative can’t know how great you and your page are if you don’t leave at least your name, the name of your account and a link to platform(s) where the content can be found.

Your Account Stats

As a potential partner, companies need to know what you bring to the table. Let them know how many followers you have, how many monthly impressions your channel generates, what your engagement rate is and how (good) these stats are developing lately.

Companies will most likely also be interested in who your followers are, where they come from and why they would be a good fit. So if your audience is really into computer monitors, for example, you could make the case for why we should send you a monitor mount to review. All these facts are relevant when choosing a marketing partner, so make sure you have this information ready to go.

Your plan

No one knows your audience the way you do. You know what sort of content they like (and what sort of content they’re likely to hate). Offer the company your expertise by letting them know…

  • What it is you’d like to do
  • Why you want to do it
  • What you want in exchange (products? Other compensation?)
  • What products are suitable for your audience
  • What the timetable for creating and publishing the content is

Make it easy for the company to say yes to your proposal! Brands will have more confidence in you if they see that you’ve put real thought into it. So instead of saying, “Got any case fans?” consider trying “I have a YouTube channel that’s all about computer cases. I’d like to make a video about your ARCTIC P-fans to share with my 500 subscribers next month. Is it possible to send me some in exchange for a review?”

How do you put it?

First impressions are really important. Depending on what you’d like to do, you could end up representing or speaking on behalf of the brand. Consequently, brands need to trust that you’ll be able to present yourself in a professional manner. So, in your first communication with a brand, you should…

Check your spelling grammar

YES – we know it can be annoying, but checking your spelling and grammar before you hit send really pays off! No one’s giving you a grade on this, but using proper grammar and writing in complete sentences make it easier for brands to understand what you want. Plus, the brand will see that you can represent them well.  

Offer something instead of making demands

For example: Instead of just tweeting “Sponsoring?” at a brand, you could write, “I’m interested in including the Freezer 34 in my cooler review series. Can we discuss this via email?” Working with a brand should be mutually beneficial, and asking this way shows that you’re not just trying to score free products from a company.

Be nice

Not to sound like an elementary school teacher, but kindness goes a long way. You don’t have to suck up or overdo it; basically, just don’t be rude. Trying to rush the process, bombarding someone with multiple requests on multiple channels, making rude remarks—none of if it helps you. If the company representative thinks you are a nice person and easy to work with, he will be more willing to help you out… ‘cause, well, nice people are fun to work with.

You sent in your request—what’s taking so long?

The Beasts Gaming
The German eSports-Organisation Beasts Gaming is supported by ARCTIC.
Here visiting our stand at Dreamhack 2019.

Sometimes companies don’t get back to you right away. It may take a few days, or even a few weeks to answer your question. Why is that? Well, in most of the cases, companies don’t just send out money or products out to influencers without having a bigger plan in place. The brand rep probably has a marketing plan and a budget that she’s responsible for – or maybe a few separate plans for influencer marketing, different geographical areas and eSports. Before partnering with you, they would most likely need to check their budget and see if your offer is a good fit for their target group, marketing goals, and actual product marketing plans. This might take some time.

Or maybe your contact person is on holiday or is sick or… check your calendar! It might be a weekend.

Why did you get a rejection?

After doing everything right, you might still end up with a rejection. Why is that?

  • The timing was not right; the company isn’t promoting this particular product anymore, it’s a seasonal product, etc.
  • Your brand personalities don’t mesh well (for example: if you’re fun and carefree, you may not be a good fit for a brand that’s always very serious)
  • Your channel reach is too small and it isn’t financially feasible for the company to send the product (remember, the partnership has to bring value to the brand as well as to you)
  • The market/niche you are serving is not relevant for the company at the moment
  • A combination of these.

Don’t take it personally. Besides, now you’ve established a connection. Improve your content, keep growing your channel and try again in half a year.

In the end

The best influencer, reviewer, or sponsoring relationship is a win-win situation where both the company and the influencer benefit. In some cases, a short product review can lead to a years-long partnership, so it really is worthwhile to consider how you engage with a company.  We hope this helps you get off to a good start.

It doesn’t matter if you’ve grown a huge audience or you’re just getting started. For us, it’s not the size that matters most—we’re proud to work with many small teams and channels. They’re authentic, they do great work, and we have a lot of fun together. So please keep your inquiries coming.  We’re looking forward to partnering with you!

Meet the ARCTIC Team: Melanie from Accounting

Melanie Eichhorn

Behind every ARCTIC product you love is a fantastic team of people who work very hard to bring it to you. We also have a lot of fun in the process! In our new Meet the Team blog series, we’ll introduce you to the ARCTIC family.

First up is Melanie Eichhorn. Melanie joined ARCTIC’s Finance Department as an accountant last year. Her duties include the balancing accounts and Amazon bookkeeping. She deals daily with billing, crediting and editing Remittance Advice, among other things. In her spare time, Melanie is a passionate gamer.

What do you like most about working at ARCTIC?

The team is great, of course. You feel immediately welcome and can also talk about personal things. Plus, I love numbers and order, I deal with that on a daily basis and it’s a great feeling when the accounts in the accounting are tidy.

What’s your favorite ARCTIC product?

This is an easy one! It is the Arctic Freezer XTREME! I installed it myself in my computer at home 10 years ago and have never had a problem with the cooler. It is still running flawlessly and hasn’t let up on performance

What is your connection to gaming?

I’ve been a gamer since I can remember. I started with consoles and then I quickly switched to the computer. I usually play World of Warcraft, The Sims or Assasins Creed and almost every genre of games. Working at a company that makes components and accessories for computers is absolutely great. One always pays attention to new product releases and whether they could be relevant for your own computer. Plus, you can suggest products to your friends and viewers in the stream with a clear conscience if you know them well.

If you want to check out Melanie’s stream (it’s in German), jump in every Tuesday and Thursday at 19:30 (7:30 PM).
https://www.twitch.tv/illem_91

ARCTIC Distributor Meeting 2018

Hotel Esplanade in snowy Zagreb

The annual ARCTIC Distributor Meeting has already become a tradition. Many of the participants have been there several times, but of course there there were new faces this year and the opportunity to meet our partners from all over Europe in person.

From March 1st to March 3rd we were together in Zagreb, the Croatian capital and largest city in the country. Contrary to expectations of spring-like temperatures, we were greeted by winter weather with snow and arctic-like minus degrees.


Located in the heart of Zagreb, the Esplanade Hotel with its unique style, provided an excellent setting for our meeting. Over two days, our distribution partners learned about upcoming changes to ARCTIC, product news and developments, forecasts and shipping process optimization, and insight into our marketing strategy and campaigns. There were plenty of opportunities for each participant to interact with ARCTIC and its distribution partners from other countries. We took many positive impressions and gained valuable feedback.

The Group during the Casino visit

The varied supporting program with a typical local dinner, a fun and exciting casino evening with an ARCTIC poker tournament as well as a special sightseeing trip with the historic tram were also great.
For us the event was again a success. We are very pleased about the positive feedback from our guests and are looking forward to the Distributor Meeting 2019.