Earlier this year, we debuted our all-new website; now, it’s time for a new domain ending, too. We’re retiring the arctic.ac domain name and going forward, all things ARCTIC will be found at www.arctic.de.
With the redesign of website, we are presenting ourselves as we actually are: a contemporary, service-oriented PC tech company. In addition to the visual aspects of the redesign, we placed a special emphasis on optimizing usability and performance.
.de stands for Germany
The new top-level domain “.de” underlines the great significance that the German location has within the ARCTIC corporate group. What began around seven years ago as a three-person branch has grown to become the largest ARCTIC location and an international hub in Braunschweig, Lower Saxony.
“The German market has always been of particular importance to ARCTIC,“ explains CEO Magnus Huber.
Today the location is an important pillar of the company and continues to show strong growth.
The German office, comprising nearly 3,000 square meters of office and warehouse space, is home to about fifty employees across eight different departments. They work side by side (from a safe social distance of course, including their home offices) to realize the company’s vision. International sales, global marketing, handling of service and support as well as deliveries to customers in Europe and beyond, are currently managed from Germany.
German influenced, internationally oriented
While Germany is and will remain a clear focus market, we are simultaneously sharpening our focus on an international level. Recently, with the formation of the Digital Commerce team, we strategically realigned ourselves in this area – thus reaffirming our commitment to aggressively serving other large target markets.
“We want to guarantee that our customers are able to obtain our products at an excellent price-performance ratio – worldwide“, says Head of Digital Commerce Britta Bubolz.
Digitalisation offers us myriad possibilities for this and we will gradually explore and implement them all.
We are proud of this dynamic development, and one thing is certain: ARCTIC will not stand still in the future either.
Visit us now on our new domain: www.arctic.de
The site is currently available in German and English. We’d love to hear your feedback on the content as well as usability of the page!