We’re just about ready to launch our Liquid Freezer II Series, the highly anticipated follow-up to our original AiO water cooler. While we can’t share all the details just yet, we can give you sneak peek. This way, you can see for yourself just how good it’s going to look in your in your system.
We’ll let Vincent André, our Technical Director, tell:
Some technical details…
The pump is powered by a three-phase motor, which allows it to achieve higher efficiency and smoother operation. When we got the idea to add a VR cooling fan, which came with further integration challenges. This, however, went well with the choice of the 40mm diagonal fan and its integration over the cooling plate. We’re also quite proud of the cable management, as there are almost no visible cables in the product, even for the 360 variant.
About the new pump…
ARCTIC is a company that puts innovation at the core of its product line, but we found ourselves using the same pump as most of the competition in the market. So, we saw this as an opportunity to challenge ourselves by bringing our own design to the market. Further, having worked with Asetek, we also knew both what aspects of their module was great and what aspects didn’t work well for us. We took great care to match them on the strengths while adding solutions for our ARCTIC-specific needs.
About the challenges in process…
As explained before, the patent protection was one of them. The second and biggest was actually the experience: experience can’t be acquired just by downloading it. You need to test things, fail, learn from missed attempts, then repeat that again and again until experience comes. Going into it, we already knew a lot about water cooling, but doing it ourselves made us learn way more deeply. Some things that seemed trivial were, in reality, very different than we had anticipated. In addition to acquiring the experience needed to create great CPU cooler, we of course did not want to release a product without thoroughly testing it. We spent time making sure that the cooler would not only work for the user when they get it, but also for years to come. Value for money is a core ARCTIC principle, and for that reason, we spent a lot of time refining the design but even more time making sure the production process was totally mastered.
Value for money, indeed! But don’t take our word for it. We let a few people check out the prototype earlier this year. Here’s what they had to say:
That’s by far the most common discussion opening we get from eSports teams, content creators and Twitch streamers who contact us via social media. When the request comes in like that, the only answer we can give is NO. But it doesn’t have to be that way!
We’ve put together a few things for Instagram content creators and eSports teams to take into consideration when writing companies to propose a brand partnership. We dare say most of these points would apply for any influencers who want to approach companies, but we hope it’s especially helpful for people with smaller accounts or those who are at the very beginning of their careers. We love working with creators of all sizes, and we hope these guidelines help us meet great new people to work with.
For a deeper dive into seeking sponsorship and improving your chances of getting a yes instead of a no, keep reading.
What information should you include?
Your Contact Information
The company representative can’t know how great you and your page are if you don’t leave at least your name, the name of your account and a link to platform(s) where the content can be found.
Your Account Stats
potential partner, companies need to know what you bring to the table. Let them
know how many followers you have, how many monthly impressions your channel
generates, what your engagement rate is and how (good) these stats are
Companies will most likely also be interested in who your followers are, where they come from and why they would be a good fit. So if your audience is really into computer monitors, for example, you could make the case for why we should send you a monitor mount to review. All these facts are relevant when choosing a marketing partner, so make sure you have this information ready to go.
knows your audience the way you do. You know what sort of content they like
(and what sort of content they’re likely to hate). Offer the company your
expertise by letting them know…
What it is you’d like to do
Why you want to do it
What you want in exchange (products? Other compensation?)
What products are suitable for your audience
What the timetable for creating and publishing the content is
Make it easy for the company to say yes to your proposal! Brands will have more confidence in you if they see that you’ve put real thought into it. So instead of saying, “Got any case fans?” consider trying “I have a YouTube channel that’s all about computer cases. I’d like to make a video about your ARCTIC P-fans to share with my 500 subscribers next month. Is it possible to send me some in exchange for a review?”
How do you put it?
First impressions are really important. Depending on what you’d like to do, you could end up representing or speaking on behalf of the brand. Consequently, brands need to trust that you’ll be able to present yourself in a professional manner. So, in your first communication with a brand, you should…
Check your spelling and grammar
YES – we know it can be annoying, but checking your spelling and grammar before you hit send really pays off! No one’s giving you a grade on this, but using proper grammar and writing in complete sentences make it easier for brands to understand what you want. Plus, the brand will see that you can represent them well.
Offer something instead of making demands
For example: Instead of just tweeting “Sponsoring?” at a brand, you could write, “I’m interested in including the Freezer 34 in my cooler review series. Can we discuss this via email?” Working with a brand should be mutually beneficial, and asking this way shows that you’re not just trying to score free products from a company.
Not to sound like an elementary school teacher, but kindness goes a long way. You don’t have to suck up or overdo it; basically, just don’t be rude. Trying to rush the process, bombarding someone with multiple requests on multiple channels, making rude remarks—none of if it helps you. If the company representative thinks you are a nice person and easy to work with, he will be more willing to help you out… ‘cause, well, nice people are fun to work with.
You sent in your request—what’s taking so long?
Sometimes companies don’t get back to you right away. It may take a few days, or even a few weeks to answer your question. Why is that? Well, in most of the cases, companies don’t just send out money or products out to influencers without having a bigger plan in place. The brand rep probably has a marketing plan and a budget that she’s responsible for – or maybe a few separate plans for influencer marketing, different geographical areas and eSports. Before partnering with you, they would most likely need to check their budget and see if your offer is a good fit for their target group, marketing goals, and actual product marketing plans. This might take some time.
Or maybe your contact person is on holiday or is sick or… check your calendar! It might be a weekend.
Why did you
get a rejection?
everything right, you might still end up with a rejection. Why is that?
timing was not right; the company isn’t promoting this particular product
anymore, it’s a seasonal product, etc.
brand personalities don’t mesh well (for example: if you’re fun and carefree,
you may not be a good fit for a brand that’s always very serious)
channel reach is too small and it isn’t financially feasible for the company to
send the product (remember, the partnership has to bring value to the brand as
well as to you)
market/niche you are serving is not relevant for the company at the moment
combination of these.
Don’t take it personally. Besides, now you’ve established a connection. Improve your content, keep growing your channel and try again in half a year.
In the end
influencer, reviewer, or sponsoring relationship is a win-win situation where
both the company and the influencer benefit. In some cases, a short product
review can lead to a years-long partnership, so it really is worthwhile to
consider how you engage with a company. We hope this helps you get off to a good
It doesn’t matter if you’ve grown a huge audience or you’re just getting started. For us, it’s not the size that matters most—we’re proud to work with many small teams and channels. They’re authentic, they do great work, and we have a lot of fun together. So please keep your inquiries coming. We’re looking forward to partnering with you!
Nick Hooker joined team ARCTIC in June 2019 as Marketing Manager responsible for the U.S., Canadian and Australian markets. He has been a marketing professional for nearly 15 years and specializes in campaign management, branding, and design. His passion for marketing stems from creativity and his ability to develop original concepts through inspiration and ingenuity.
When not in
the office, you will often find Nick spending time with his beloved daughter
coaching football (American soccer) or watching her softball games. Nick, his
wife Danielle, and daughter also like to travel, visiting other countries and
enjoy exploring new cultures.
We asked Nick a few questions about his work at ARCTIC, and here is what he told us:
What is your role at ARCTIC Inc.?
As Marketing Manager, I am responsible for developing marketing strategies for the North American region. This includes the management of online marketing channels, display advertising, and developing industry co-op partnerships. I also supervise brand awareness, enhance reviewer relations, launch PR and press-related activities, as well as, coordinate localized community efforts.
You are fairly new with ARCTIC, how do you like the company so far?
Everyone has been very welcoming and absolutely fantastic to work with. I see a bright future here and am very excited to be a part of this team. I have a deep passion for marketing and am fascinated with technology, so I feel right at home here.
What possibilities do you see for ARCTIC in the US market?
I think the possibilities here are endless. ARCTIC is a well-known brand throughout the technology industry and I hope to continue strengthening our brand and service. As the eSports industry continues to grow rapidly, I believe we are positioned perfectly here in the US to work closely with US, Canadian, and Australian organizations and gamers in a mutually beneficial manner to expedite growth for the industry, technology, and enthusiasts.
What is your favorite ARCTIC product?
have to be the Freezer 34 eSports DUO.
This beast generates a ton of airflow at a very reasonable cost. The push-pull configuration blasts cool air
in and warm air out faster than most.
Plus, it really looks killer in builds too.
What is your favorite part of marketing?
My favorite aspect of marketing would be creative design. I love how a design layout can trigger various emotions and actions often without any words at all. Just shapes, colors, and designs melted together can say so much with so little. I find it captivating to incorporate the perfect mix of elements to portray an idea, product, sale, or other types of messages that influence an emotional reaction using imagery.
stuck in the office this summer? If you’ll be working at your desk while
everyone else is on holiday, hosting BBQs or lying in the sun, don’t worry—we
have a few tips to help you make your summer office a little less dreary.
Sit Comfortably and Get More Done with Monitor Arms
According to a Microsoft study, 86% of all respondents who worked at the PC for more than three hours a day suffer from some kind of pain. Don’t let this be you—if you have to be at your desk this summer, you should at least be comfortable. If your setup is making you sore, then it may be time to bring in some adjustable monitor arms. The height adjustment and flexibility bring the monitor into the ideal ergonomic position, thus allowing for optimal posture and less muscle pain. Plus, two monitors not only facilitate the work but can also increase productivity by 35 percent (Fraunhofer Institute) — which means you can get out of the office and into the sunshine faster.
Stay Cool at Your Desk
If you’re sweating
in the office, a table fan with USB connector can provide some much needed
cooling on hot days. USB fans not only provide a fresh breeze at the office,
but can also bring some color to your everyday work. The USB powered fans are
available in an array of colorful designs and some of them even provide a USB
hub for other gadgets like your keyboard, mouse or a thumb drive.
working in the summer doesn’t have to be a drag. Plug in your Breeze, buy
yourself an ice-cream and enjoy the flow.