Nick Hooker joined team ARCTIC in June 2019 as Marketing Manager responsible for the U.S., Canadian and Australian markets. He has been a marketing professional for nearly 15 years and specializes in campaign management, branding, and design. His passion for marketing stems from creativity and his ability to develop original concepts through inspiration and ingenuity.
When not in the office, you will often find Nick spending time with his beloved daughter coaching football (American soccer) or watching her softball games. Nick, his wife Danielle, and daughter also like to travel, visiting other countries and enjoy exploring new cultures.
We asked Nick a few questions about his work at ARCTIC, and here is what he told us:
What is your role at ARCTIC Inc.?
As Marketing Manager, I am responsible for developing marketing strategies for the North American region. This includes the management of online marketing channels, display advertising, and developing industry co-op partnerships. I also supervise brand awareness, enhance reviewer relations, launch PR and press-related activities, as well as, coordinate localized community efforts.
You are fairly new with ARCTIC, how do you like the company so far?
Everyone has been very welcoming and absolutely fantastic to work with. I see a bright future here and am very excited to be a part of this team. I have a deep passion for marketing and am fascinated with technology, so I feel right at home here.
What possibilities do you see for ARCTIC in the US market?
I think the possibilities here are endless. ARCTIC is a well-known brand throughout the technology industry and I hope to continue strengthening our brand and service. As the eSports industry continues to grow rapidly, I believe we are positioned perfectly here in the US to work closely with US, Canadian, and Australian organizations and gamers in a mutually beneficial manner to expedite growth for the industry, technology, and enthusiasts.
What is your favorite ARCTIC product?
That would have to be the Freezer 34 eSports DUO. This beast generates a ton of airflow at a very reasonable cost. The push-pull configuration blasts cool air in and warm air out faster than most. Plus, it really looks killer in builds too.
What is your favorite part of marketing?
My favorite aspect of marketing would be creative design. I love how a design layout can trigger various emotions and actions often without any words at all. Just shapes, colors, and designs melted together can say so much with so little. I find it captivating to incorporate the perfect mix of elements to portray an idea, product, sale, or other types of messages that influence an emotional reaction using imagery.